Current Price $30.00
Highlights
- Hyaluronic acid
- Best for: Normal skin
- Moisturizing
Details & care
What it is: A concealer that delivers glowy, medium coverage and a radiant finish while providing up to 16 hours of wear and 24 hours of hydration.
What it does: This creaseless concealer formula with soft-focus powders helps instantly smooth away skin concerns. Amino acid–coated pigments offer ease of blending to ensure it won't crease or settle into fine lines. The plumping and multivitamin serum with hyaluronic acid, niacinamide and vitamins B5 and E also helps improve skin's hydration, texture and radiance.
How to use: On first use twist and click for one minute to allow the formula to disperse. Use one click of the product for targeted application or to spot conceal. Use three clicks of product for allover face application.
- 0.23 oz.
- Made in the USA
- Item #10765673
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
Gift options
Choose your gift options at checkout. Some items may not be eligible for all gift options.
Delivery
- Email gift message (free)
- Printed gift message (free)
- Fabric gift bag ($5)
Need help finding the perfect gift? We've got you covered.
Most helpful positive review
Mar 25, 2026
Perfect shade
[This review was collected as part of a promotion.] Perfect shade and great formula for sensitive under eye area. Love the applicator.
Hatlady
Reposted from itcosmetics.com
Most helpful critical review
Mar 29, 2026
Minimal coverage
The product does not cover well and lays in my lines. I did choose the wrong color. Should have tested it in store.
Dh11011963
Verified purchase
Reposted from itcosmetics.com
itcosmetics.com response
Hello Dh11011963! Thank you for your review for our Do It All Radiant Concealer. We apologize that you chose the wrong color and the coverage was not effective. We are sorry you encountered these issues and would like to help. We recommend you use our Try IT On tool which will allow you to virtually apply the shades to see how they will look when worn. You can access the tool using this link https://tinyurl.com/2xpxff57. You can also visit stores where you can view as well as try the shades and our Beauty Advisor will be happy to assist you. To locate your nearest authorized retailer, please use this link https://tinyurl.com/yhmcm7ko. We hope this is helpful! Your satisfaction is very important to us. Thank you for your feedback.
5 stars
59%
4 stars
27%
3 stars
11%
2 stars
2%
1 star
1%
Pros:
Cons:
Current reviews don’t mention any.Sort by Most Helpful
Color
Dh11011963
Reposted from itcosmetics.com
Verified purchase
Mar 29, 2026
Minimal coverage
The product does not cover well and lays in my lines. I did choose the wrong color. Should have tested it in store.
itcosmetics.com response
Hello Dh11011963! Thank you for your review for our Do It All Radiant Concealer. We apologize that you chose the wrong color and the coverage was not effective. We are sorry you encountered these issues and would like to help. We recommend you use our Try IT On tool which will allow you to virtually apply the shades to see how they will look when worn. You can access the tool using this link https://tinyurl.com/2xpxff57. You can also visit stores where you can view as well as try the shades and our Beauty Advisor will be happy to assist you. To locate your nearest authorized retailer, please use this link https://tinyurl.com/yhmcm7ko. We hope this is helpful! Your satisfaction is very important to us. Thank you for your feedback.
BHus
Reposted from itcosmetics.com
Mar 27, 2026
Too cakey for dry mature skin
I love the CC+ cream radiant foundation and was excited to try this concealer. Unfortunately, no matter what primer I used, it just looked dry and cakey on me and made all my lines around my eyes look even worse.
itcosmetics.com response
Hi there! Thank you for your loyalty to our CC+ Cream and for being so excited to try our new Do It All Radiant Concealer. We are truly sorry to hear that the concealer did not provide the same seamless, radiant finish you’ve come to love from our foundation. We aim for our "Do It All" formula to provide a luminous, skin-like "blur" for the eye area, and it is disappointing to learn that it felt dry and emphasized fine lines instead. Because this is a high-performance formula infused with a serum, sometimes the interaction with certain primers can affect the "grip" and cause a heavier finish. A "pro tip" we often recommend for the delicate eye area is to apply a very small amount—just 1–2 dots—and gently press it into the skin with your ring finger or a damp sponge to help the radiant serum truly melt in. We take your feedback very seriously and will share your experience with our product development team. Thank you for being part of the IT Cosmetics community!
NicoleC
Reposted from influenster.com
Mar 26, 2026
Okay
[This review was collected as part of a promotion.] Wrong shade for my skin tone. Never got a chance to wear it because it was several shades too dark for me. Would love to try this product in a shade more suitable for my skin tone. Texture is good. Builds nicely.
influenster.com response
Hello there! Thank you for trying our Do It All Radiant Concealer. We are happy you like the texture and it was buildable. We are sorry to learn that you received a shade that was way to dark for your skin tone. We apologize that you encountered this issue. We understand how important it is to find the correct shade. We recommend you use our Try IT On tool which will allow you to virtually apply the shades to see how they will look when worn. You can access the tool using this link https://tinyurl.com/2xpxff57. You can also visit stores where you can view as well as try the shades and our Beauty Advisor will be happy to assist you. To locate your nearest authorized retailer, please use this link https://tinyurl.com/yhmcm7ko. We hope this information is helpful! Your satisfaction is very important to us. Thank you for your feedback.
Hatlady
Reposted from itcosmetics.com
Mar 25, 2026
Perfect shade
[This review was collected as part of a promotion.] Perfect shade and great formula for sensitive under eye area. Love the applicator.
AmandaH
Reposted from influenster.com
Mar 24, 2026
Works great, I love it!
[This review was collected as part of a promotion.] This concealer works really well and gives great coverage without looking heavy. It blends easily and brightens my under-eye area while still looking natural. I also like that it feels smooth on my skin and doesn’t settle into fine lines like some concealers do.
The formula feels moisturizing but not greasy, and it holds up well throughout the day. Definitely one of my favorite concealers and I will keep buying it.
VanessaP
Reposted from influenster.com
Mar 23, 2026
The perfect no makeup radiant concealer
[This review was collected as part of a promotion.] If you found the original bye-bye under eye too thick or cake then I promise this is the upgrade you’ve been waiting for. It feels more like a hydrating serum than a concealer..
The finish is gorgeous and Dewey and makes my eyes pop and look more awake. It last all day without creasing. I would set it if you have skin that is prone to oil. Very easy to use and versatile colors for everyone..
