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Details & care
This first mascara base from Dior gives your lashes up to twice the volume by combining the immediate enhancing effect of a mascara with the benefits of daily lash care. Your lashes are left intensely curled, thickened and lengthened, ideally primed to heighten the effect of mascara and optimize hold. Day after day, its enhancing formula helps lashes look their best by combining hyaluronic acid with plumping properties and the brand's unrivalled Lash Maximizer™ ingredient.
How to use: Use before applying mascara to enhance results, or on its own as an intensive deep conditioner for lashes at night.
- By Dior.
- Item #323186
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DIOR
Normandy-born Christian Dior founded his eponymous label in 1947 and quickly became one of the most influential designers of the century. Dior's first perfume, Miss Dior, evolved into an entire line of skin care, fragrance and cosmetics that express a timeless devotion to sensual femininity. Sunglasses add to the brand's reputation of providing luxury without compromise.
Most helpful positive review
Aug 4, 2014
It works!
This is my favorite product I've discovered in a long time. I've been using it for about 3-44 months now, and it really works. I was starting to seriously consider eyelash extensions and tinting for my skimpy eyelashes, but then I saw this product with all its great reviews. I tried a similar product in the past but it didn't work so I was skeptical. But this works!
Here are some tips:
Curl your lashes first (gently).
Put on one thin layer of Dior Maximizer. Apply it like you would a first coat of mascara - light and evenly to top and lower lashes. Don't let it clumb. Don't let it dry all the way; let it dry a few seconds or so until it's about 80% dry, THEN apply a coat of mascara. I have found that if you let it dry all the way, it's harder to apply the mascara. I'm still on my first tube of this stuff and it's been 3-4 months and still going strong.
In the end this product saves me money as I don't have to use nearly as much mascara. Buy it! You won't be sorry.
YoungAtHeartInCA
6found this helpful
Most helpful critical review
Apr 22, 2014
Something of a Minimizer
I noticed no improvement in my thinning lashes when I wore this under Diorshow black mascara, and I didn't want to wait for the long term as my life is lived and bills paid in the short term. Dior claims that a lot of people saw impressive results in eight weeks, but it also asserts that this product "primes, plumps, and lengthens instantly," so which is it, and would it ever have worked for me before drying out? ( It's apparently not ophthalmologist-tested, but my sensitive dry eyes were not irritated by it.) Oh me of little faith. I returned my purchase and bought an eyelash curler instead though I never thought I'd resume use of that instrument of torture, which can't really be kind to lashes. Hey, with mascara, it gets the job done! Maybe using the curler with the plumping serum would be prudent. Will consider....
Marj1
2found this helpful
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Sort by Most Helpful
YoungAtHeartInCA
Aug 4, 2014
It works!
This is my favorite product I've discovered in a long time. I've been using it for about 3-44 months now, and it really works. I was starting to seriously consider eyelash extensions and tinting for my skimpy eyelashes, but then I saw this product with all its great reviews. I tried a similar product in the past but it didn't work so I was skeptical. But this works!
Here are some tips:
Curl your lashes first (gently).
Put on one thin layer of Dior Maximizer. Apply it like you would a first coat of mascara - light and evenly to top and lower lashes. Don't let it clumb. Don't let it dry all the way; let it dry a few seconds or so until it's about 80% dry, THEN apply a coat of mascara. I have found that if you let it dry all the way, it's harder to apply the mascara. I'm still on my first tube of this stuff and it's been 3-4 months and still going strong.
In the end this product saves me money as I don't have to use nearly as much mascara. Buy it! You won't be sorry.
6found this helpful
KMSPortland
Mar 13, 2013
Fake Lashes?
No one will know! Dior hits another grand slam. Used as a basecoat beneath another mascara, your eyelashes will look wickedly long. I use it as a night treatmen, too. I have stick straight lashes that previously would not be induced to curling by any means, and since I've started using this serum, my eyelashes are curling and staying that way, which is great, because it really opens up the eye. No clumping, either! J'adore Dior!
5found this helpful
whocareswhoiam
TOP 100 REVIEWER
Dec 22, 2014
Drying
The formula causes mascara application to dry and clump. Not very pleased with the Dior plumping serum under Dior mascara. Will return. LANCOME formulations work best for me.
3found this helpful
esty70
Apr 24, 2013
False lashes
This product is married to my mascara. I always look like I have false lashes on. I am over sixty and that is an excellent accomplishment.
3found this helpful
Quin
Oct 5, 2010
Amazing!!!
I've been using this serum and it is unbelievable! It lengthens and defines your lashes. I apply it in the morning and immediately apply my mascara and the results are awesome. I've gotten so many compliments on how long my lashes look. This can also be used and night as a treatment. This is my new favorite!!!
3found this helpful
HappyNews
May 2, 2015
Not bad but not the best
I've always used Clinique's lash primer and love it. I started using lash primer about a year ago because I feel it keeps my mascara from flaking and it comes off easier at the end of the day. Not to mention separates and adds to the volume of my lashes along with mascara. I thought "hey if this is anything like Dior show mascara I'm all in! I'll try it!" I wasn't too impressed. It did separate my lashes somewhat but did not separate or coat them as well as Clinique's. And I noticed my mascara started flaking off when I used it. I use Chanel mascara at the moment which is awesome by the way. It flaked with this lash primer but didn't with Clinique's. Interesting. I returned it and went back to Clinique.
2found this helpful