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Damage Reverse Serum

Virtue®

Current Price $60.00
1.7 oz
Free returns anytime
Sold by Nordstrom
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Details & care

What it is: A serum that revolutionizes hair repair by not only fighting future damage, but by reversing it.

What it does: Packed with the highest percentage of the brand's bioidentical protein, Alpha Keratin 60ku®, this wonder-working miracle serum near-instantly and holistically repairs the severed bonds that give hair its strength, naturally restores damaged peptides to give hair elasticity and refills each strand with all-natural keratin to smooth, soften and protect from future harm. The serum is scented with a rich blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Key ingredients:

- Biomimetic Peptide Technology: helps promote healthy hair and protect against oxidative damage

- Tremella mushroom polysaccharide: a natural plant alternative to hyaluronic acid that helps hydrate and retain moisture

- Multi-Faceted Solar-Protection Complex: rich in antioxidants, this complex helps protect from the damaging effects (aging, drying, color-depleting) of UV/solar/photo exposure

  • Paraben-free; phthalate-free; sulfate-free; synthetic color-free; gluten-free
  • Cruelty-free
  • Vegan
  • Made in the USA
  • Item #10369075

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Virtue®

This brand is part of BEAUTYSPACE, a global beauty destination offering a carefully edited selection of the world's most innovative beauty products, including cosmetics, skin care and tools. Since its founding in 1993, it has given emerging brands access to a broader market—through Nordstrom and other prominent retailers. Today, BEAUTYSPACE encompasses more than 70 global brands.

Reviews

(656)
4.3 out of 5
Write a Review

Most helpful positive review

Mar 25, 2026
Younger looking and feeling hair!
As someone who just turned 60, my ends are generally very dry and my crown has lots of flyaways. This product reduces the flyaways and makes my ends feel silky and healthy! I was skeptical about the concept of "damage reverse," but it's really true.
Amy G.
Reposted from VIRTUE

Most helpful critical review

Oct 1, 2025
Not a fan of this serum
My hair felt dry and frizzy when I used this product. I combined it with a styling cream, but it didn't matter. I have fine hair, do not recommend. I am returning it for poor quality, too expensive to just throw away
jregan
Verified purchase
1found this helpful
5 stars
65%
4 stars
15%
3 stars
11%
2 stars
5%
1 star
4%

Pros:

Cons:

Sort by Most Helpful
Size
jregan
Verified purchase
Size purchased: 1.7 oz
Oct 1, 2025
Not a fan of this serum
My hair felt dry and frizzy when I used this product. I combined it with a styling cream, but it didn't matter. I have fine hair, do not recommend. I am returning it for poor quality, too expensive to just throw away
1found this helpful
Amy G.
Reposted from VIRTUE
Mar 25, 2026
Younger looking and feeling hair!
As someone who just turned 60, my ends are generally very dry and my crown has lots of flyaways. This product reduces the flyaways and makes my ends feel silky and healthy! I was skeptical about the concept of "damage reverse," but it's really true.
Nancy B.
Reposted from VIRTUE
Mar 25, 2026
Damage reverse serum
Haven’t seen anything good yet. A lot of money just thinking I’m gonna have a miracle happen
T2026
Verified purchase
Mar 24, 2026
Hair Serum
This product is just to heavy. Not sure I like it
Was this helpful?
Ashley L.
Reposted from VIRTUE
Mar 24, 2026
Eh, it’s okay
This product is light weight and smells good, but I would not say I noticed a difference in the health of my hair. Based on other reviews I had high hopes, but I would not spend the money on this product again.
Leane M.
Reposted from VIRTUE
Mar 24, 2026
Not impressed.
I have used this product along with the Anti-Frizz cream consistently, every day. I have barely noticed any improvement, maybe a slight change. But given the cost of your products, certainly not worth the money.
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Damage Reverse Serum
Virtue®
Current Price $60.00