The Serum

What it is: A serum that's an essential first step, formulated to hydrate and visibly increase radiance, smoothness and plumpness for renewed, youthful-looking skin.

What it does: Like the mind, skin is smart. The Serum leverages Skin Intelligence to support your skin’s innate ability to restore and protect itself. This product helps you respond to the good (nutrients, sleep, moisture) and the bad (pollution, stress, UV rays) for your best skin. Infused with radiant lily concentrate, this formula supports skin intelligence for stronger defensive and reparative ability against external and internal aggressors. The self-spreading formulation provides exceptional surface coverage and supports absorption all the way through. New stabilizing technology prevents skin roughness from starting to appear and responds to damage by restoring skin to its normal state. The serum features a subtle, elegant fragrance inspired by rare orchid, natural rose and precious lily.

Key ingredients:

- Radiant lily concentrate: supports skin intelligence to improve moisture levels and recover the skin barrier

- Organic lemon myrtle: supports youth-sustaining protein and, in effect, helps with slowing down the visual signs of aging

- Kelplex: a complex of red, green and brown kelp activates skin's regenerative powers and supports smoother-looking skin

- Rose extract: helps skin replenish its hyaluronic acid

Research results:

In a clinical test by 34 women after 1 day:

- Skin looked more radiant

- Skin brightness improved

- Pores were minimized

After 14 days:

- Skin showed newfound plumpness

After 4 weeks:

- Skin appeared renewed

- Radiance was improved by +28%

- Fine lines were visibly reduced by 19%

- 100% saw improvement in plumpness

In a consumer test on 107 women:

- 96% of consumers felt the serum deeply absorbs into their skin immediately after use

- 97% of consumers felt smoother skin after 7 days of use

- 98% of consumers felt that their fine lines have been visibly reduced after 4 weeks of use

How to use: Apply the serum to face every morning and evening after cleansing skin and before applying lotion. Press the pump three times into the palm. Smooth gently over skin.