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Aveda brilliant<sup>™</sup> Humectant Pomade, Main, color,

brilliant™ Humectant Pomade

Aveda

$35.00Current Price $35.00
Nordstrom For Good
2.6 oz
Free returns anytime
Sold by Nordstrom
Get $60 off your next purchase! For new cardmembers. Ends Aug. 9. Terms Apply. Apply Now
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Details & care

What it is: A humectant-rich pomade with a plant-derived aroma that enhances curl.

What it does: Especially effective in dry climates, it activates and maintains wave in textured or treated hair. It defines and adds shine.

How to use: Apply to wet or dry hair prior to braiding or making a ponytail. This will keep stray hairs in place and maintain a smooth, controlled style.

  • 2.6 oz.
  • Paraben-free; sulfate-free; phthalate-free
  • Cruelty-free
  • This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency
  • This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
  • Item #632243

Ingredients

Aqueous (Water\Aqua\Eau) Extracts\Extraits Aqueux:Aloe Barbadensis Leaf Juice, Linum Usitatissimum (Linseed) Seed Extract, Oleth-10, Peg-25 Hydrogenated Castor Oil, Glycerin, Isopropyl Palmitate, Diisopropyl Dimer Dilinoleate, Sorbitol, Hydroxypropyl Bisstearyldimonium Chloride, Methyl Gluceth-20, Caprylyl Glycol, Tocopherol, Fragrance (Parfum), Eugenol, Linalool, Citronellol, Citral, Hydroxycitronellal, Limonene, Benzyl Benzoate, Amyl Cinnamal, Coumarin, Alpha-Isomethyl Ionone, Geraniol, Maltodextrin.<iln41043></iln41043>
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Aveda

Aveda products for women and men are professionally developed and clinically tested, and go to exceptional lengths to be respectful of the earth. A pioneer of holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair and skin types. This brand meets Nordstrom Responsible Brands criteria: Aveda has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency.

Reviews

(322)
4.7 out of 5
Write a Review

Most helpful positive review

Sept 9, 2020
A favorite
This pomade is a tried and true workhorse for those with curly hair who want a sleek bun or ponytail style. The formula does not yield flakes or have a yellowish hue like some other pomades. I love the scent. Just a word of caution: the lid is on very tight so the contents don't spill during shipping, but if you have manual dexterity issues, you might need some help opening the product.
Anonymous8654
Verified purchase
7found this helpful

Most helpful critical review

Mar 21, 2024
no hold
I had high hopes for this pomade, but it did nothing to tame my flyaways. It’s thick and heavy, but doesn’t hold. Weird.
Minnesotann
Verified purchase
5 stars
85%
4 stars
7%
3 stars
4%
2 stars
2%
1 star
2%

Pros:

Cons:

Current reviews don’t mention any.
Sort by Most Helpful
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Anonymous8654
Verified purchase
Sept 9, 2020
A favorite
This pomade is a tried and true workhorse for those with curly hair who want a sleek bun or ponytail style. The formula does not yield flakes or have a yellowish hue like some other pomades. I love the scent. Just a word of caution: the lid is on very tight so the contents don't spill during shipping, but if you have manual dexterity issues, you might need some help opening the product.
7found this helpful
Bellamichelle
Jan 10, 2015
Fabulous!!!!!
Tried every product on the earth and I finally found THE PRODUCT!! My hair is dry and damaged from multiple color enhancements and this smooths and styles my hair as if there was no damage! Great for thin hair as well!!!
7found this helpful
Humectant
Verified purchase
Aug 12, 2021
Wonderful!
I have gone to Aveda school for hair 25 years ago and this product lives up to its name. It gives you shining defined curls without frizz, all day.
4found this helpful
Diaryofashopaholic
Oct 7, 2017
Incentivized review
No longer my fave
I remember using this product in the 90's and loving it. It made my hair luscious and brought out the waves. Sadly, it doesn't work the same way any longer for my hair. Not sure if it's my hair texture or the formula that's changed.
4found this helpful
Robsterpdx
Verified purchase
Dec 14, 2024
FedEx delivery nightmare
FedEx is the worst possible expeditor. They don't carry phones with them. I'll purchase this product elsewhere in the future to avoid the five day annoyance of dealing with them. Product is great, have used it for years. I thought purchasing online would save me so hassle. Boy, was I ever mistaken!
2found this helpful
aeioyou
Verified purchase
Nov 27, 2019
works well on my hair during the winter months
I purchased the anti-humectant pomade last summer. My hair is wavy, but I like to straighten it, and it really frizzes up in the summer humidity. The anti-humectant formula works well to control summer frizz and "pouffing". This winter I noticed flyaways and static on my straightened hair so ordered this humectant formula. It works well to control flyaways/static. I was nervous it would make my hair frizzy, like summer humidity does, but it does not. I use a very small amount so my hair will not look or feel dirty. I counted on the reviewers and they were correct about that. I'm not a fan of the scent, so a star off for that. It's a little stronger and medicinal than I'd prefer, but not a deal breaker.
2found this helpful
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brilliant™ Humectant Pomade
Aveda
$35.00Current Price $35.00