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Bright Start Retinol Alternative Brightening Eye Cream video
(1356)1356

Bright Start Retinol Alternative Brightening Eye Cream

ILIA

$46.00Current Price $46.00
Color
Color: None
One Size
1 person viewing now
Free returns anytime
Sold by Nordstrom
Select fulfillment method
Get $40 off your next purchase! When you're approved for a new Nordstrom credit card. Plus, an extra 5% off at Nordstrom Rack. Terms apply. Apply Now

Highlights

  • Natural beauty
  • Sustainably sourced
  • Cruelty-free

Details & care

What it is: A potent eye cream powered by a plant-based retinol alternative that's clinically proven to brighten, hydrate, smooth, depuff and prep for concealer.

What it does: Slow down your morning ritual and wake up eyes with this retinol-alternative eye cream formulated to help reduce dark circles, puffiness and wrinkles. The cooling ceramic tip works as a massage tool, and sheer pearl illuminates for a softly brightened look. The lightweight texture layers well under makeup.

Key ingredients:
- Sea fennel extract: a plant-based retinol alternative that visibly brightens, firms and smoothes
- Upcycled avocado extract: a zero-waste active that reduces the look of dark circles and puffiness
- Caffeine & peptides: powerful actives that visibly depuff and revive tired eyes

Research results:
In a 6-week clinical study of 30 women ages 39 to 65:
- Product was clinically proven to hydrate skin and reduce dark circles
In a 4-week study of 52 women ages 39 to 65:
- 100% said concealer applied more smoothly
- 93% said under eyes felt smoother
After 6 weeks:
- 91% said under eyes were brightened

How to use: Dispense a small amount and spread under eyes with the ceramic tip. Use the smooth side of the ceramic tip to massage into skin, starting at the temple and moving along the orbital bone toward the inner corners of eyes. Finish by tapping with fingers to help any excess product absorb. Wear alone or under True Skin Serum Concealer (sold separately).

  • Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc; also free of gluten, soy, oil, fragrances, synthetic dyes
  • Dermatologist tested
  • Noncomedogenic
  • Cruelty-free
  • Made in the USA
  • Leaping Bunny Certified
  • This product meets Nordstrom Preferred Ingredients criteria: includes ingredients that are responsibly harvested to protect biodiversity
  • Item #7499867
  • Core Product ID 3333379KDN

Ingredients

Aqua/Water/Eau, Caprylic/Capric Triglyceride, Persea Gratissima (Avocado) Oil, Propanediol, Glycerin, Pentylene Glycol, Cetearyl Alcohol, Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters, Jojoba Oil/Macadamia Seed Oil Esters, Brassica Campestris/Aleurites Fordi Oil Copolymer, Silica, Glyceryl Stearate, Sodium Polyacryloyldimethyl Taurate, Behenyl Alcohol, Caffeine, Moringa Oil/Hydrogenated Moringa Oil Esters, Sodium Stearoyl Lactylate, Mica, Hydroxyacetophenone, Caprylyl Glycol, 1,2-Hexanediol, Squalene, Caprylic/Capric/Succinic Triglyceride, Xanthan Gum, Citric Acid, Sodium Phytate, Phytosteryl Macadamiate, Persea Gratissima (Avocado) Fruit Extract, Crithmum Maritimum Extract, Phytosterols, Tocopherol, Acetyl Hexapeptide-8, Sodium Citrate, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide).
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Reviews

(1356)13564.5 out of 5
Write a Review

Most helpful positive review

Sept 18, 2026

Favorite Under Eye Cream

I have tried many under eye creams and like this one best for its creamy consistency of and results. I prefer to buy my Ilia products from N to avoid the shipping AND handling fees when purchasing directly from the brand.
joenahfer
Verified purchase
1found this helpful

Most helpful critical review

Feb 27, 2025

Gave me a Sty

Don’t buy!! Gave me a sty and would return but my husband threw out the package. From something that is supposed to be clean beauty I shouldn’t have had this reaction.
AlyCat44
Verified purchase
2found this helpful

Customer photos

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5 stars69%
4 stars21%
3 stars6%
2 stars3%
1 star1%

Pros:

Cons:

Feb 27, 2025

Gave me a Sty

Don’t buy!! Gave me a sty and would return but my husband threw out the package. From something that is supposed to be clean beauty I shouldn’t have had this reaction.
Verified purchase
AlyCat44
Size purchased:
One Size
2found this helpful
May 8, 2024

very drying

Wanted to love this, but this product is actually very drying and doesn’t absorb into skin. Just pills off. The applicator is cool to the touch, but doesnt glide as smooth as the advertisement videos and tugs on your skin more than anything.
solediscoloration
2found this helpful
Jan 31, 2024

It didn’t moisturize my face

I bought this moisturizer because it has 5 star reviews. Yet, I don’t understand how. This product is like putting water or milk on my face. It didn’t hydrate or moisten my skin. I had to keep reapplying it several times a day because my face kept getting dry. It’s not a good moisturizer for me. I wish I had returned it. So glad I got the small one. It’s not worth the price. I am not sure if I got a bad batch or it just didn’t work for my skin.
JesseARd
Size purchased:
1 oz
Color:
None
2found this helpful
Sept 18, 2026

Favorite Under Eye Cream

I have tried many under eye creams and like this one best for its creamy consistency of and results. I prefer to buy my Ilia products from N to avoid the shipping AND handling fees when purchasing directly from the brand.
Verified purchase
joenahfer
1found this helpful
Aug 7, 2025

The best!!

I am old, i am very fair, have very fair, fussy, sensitive skin that will break out in a heartbeat. I cannot use anything occlusive or highly fragranced. I tried this, AND I LOVE IT!!! Makes your skin glow. I live in hot, steamy, humid Louisiana, and this is perfect in the summer for me. Have not tried in the winter yet, but i am confident i will still be pleased.
sidneyandtaz
1found this helpful
Oct 14, 2024

Lives up to influencer hype

I will always have this in my skincare/makeup repertoire from now on. I am 45 years old and hit that point a few years ago that my skincare routine wasn't cutting it anymore. I have dry dehydrated skin that can get oily at the same time, can be sensitive and allergy prone, and I live in a 4 season dry arid climate. So I'm always looking for added moisture. This stuff does not disappoint. It adds moisture beautifully but also creates an almost primer like surface for adding makeup. I prefer a light face makeup with mineral spf, and this seems to keep my makeup from settling into pores and wrinkles. Highly recommend. Also appreciate it has zero scent which for those of us with allergies is a blessing! I always pat it into the back of my hands as well which is a nice added moisture there too.
Verified purchase
Anne M
1found this helpful
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