Downtown Cool Eyeshadow Palette

What it is: An edited, essentials-only matte palette that's perfect for shading, defining and lining everyday natural eye looks.

Why it's different: The four universally flattering matte shades glide on easily, blend seamlessly and are densely pigmented with rich color payoff. Each shade can be layered for added intensity. Mix and match, there's no getting it wrong.

How to use: Choose a light shade and sweep it from your lashline to your brow bone using an angled eyeshadow brush (not included). Dust the medium shade on lids, then apply a dark shadow along the top and bottom lashlines using an eyeliner brush (not included). Make sure the lines meet at the outer corners of your eye.