Benefit Roller Eye Bright Pencil

What it is: A brightening waterline eye pencil with a creamy formula.

What it does: With a waterproof, long-wearing formula (in an instrumental test on 20 women), this pencil glides easily onto the waterline and inner and outer corner of your eyes for a wide-awake look. The universally flattering, soft pink shade opens your eyes and gives them a natural-looking, brightening effect in an instant.

How to use: Fake awake by gliding the eye pencil along the waterline to open and brighten the eyes.

Pro tip: Pair with a liquid eyeliner and lash-curling mascara to add liner and lashes to your wide-awake, flirty eye look.