be curly advanced™ Intense Curl Perfecting Mask

Details & care

What it is: A game-changing hair mask for curly, coily and wavy hair that replenishes strength with a peptide derived from plant proteins.

Who it's for: Ideal for curly, coily and wavy hair types.

What it does: This intensive silicone-free treatment mask conditions and increases smoothness of curls and coils. The formula also protects from frizz and leaves hair looking more defined and 2X shinier.

How to use: After shampooing, smooth the mask through damp hair. Leave on 2–5 minutes. Rinse thoroughly. For coils and tight curls: on wash days, use be curly advanced shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel (all sold separately). Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping. Follow the co-wash with the intensive curl perfecting masque or conditioner, depending on your individual hair needs, and the curl perfecting primer. Then, style with coil definer gel. For wavy and loosely curly hair: on wash days, use be curly advanced shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream Swap conditioner for the intensive curl perfecting masque every 2–3 wash days, depending on your individual hair needs.

• 6.7 oz.
• Paraben-free; phthalate-free; sulfate-free; silicone-free; gluten-free; drying alcohol–free; paraffin-free; petrolatum-free; mineral oil–free; triclosan-free; triclocarban-free
• Leaping Bunny–certified for a commitment to cruelty-free testing
• Vegan
• Made in the USA
• This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency
• This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
• Item #10265100
• Core Product ID 333333BNPY