be curly advanced™ Curl Perfecting Primer

Details & care

What it is: A priming leave-in for curly hair that protects from drying, instantly reduces frizz and detangles to reduce breakage.

Who it's for: Ideal for curly hair types.

What it does: The primer fortifies and smoothes curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next. Curls, coils and waves are naturally more fragile, which is why this game-changing curly-hair primer also replenishes strength with a peptide derived from plant proteins. The primer features a refreshing citrus scent formulated from certified organic lemon, bergamot, orange and other pure plant and flower essences.

How to use: Lightly mist the primer on clean, damp hair. Do not rinse. Style as usual. For tight curls and coils: on wash days, use be curly advanced shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel (all sold separately). Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping. Follow with masque, primer and gel. For wavy and loosely curly hair: on wash days, use be curly advanced shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream (all sold separately). Swap conditioner for the intensive curl perfecting masque every 2–3 wash days, depending on your individual hair needs.

• 6.7 oz.
• Leaping Bunny–certified for a commitment to cruelty-free testing
• Vegan
• Made in the USA
• This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency
• This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
• Item #10265096
• Core Product ID 333333BNPT