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(1244)1244

pure abundance™ Volumizing Shampoo

Aveda

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Details & care

What it is: A shampoo that lifts fine hair up and fills it out, so your hair looks fuller, feels thicker and stays more abundant.

What it does: Its plant-based formula is boosted by certified-organic acacia gum. It's scented with notes of jasmine, certified-organic peppermint, palmarosa and ylang-ylang.

How to use: Massage into damp hair, then rinse.

  • Cruelty-free
  • This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency
  • This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
  • Item #631763
  • Core Product ID 33333645JT

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Aveda

Aveda products for women and men are professionally developed and clinically tested, and go to exceptional lengths to be respectful of the earth. A pioneer of holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair and skin types. This brand meets Nordstrom Responsible Brands criteria: Aveda has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency.

Reviews

(1244)12444.6 out of 5
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Most helpful positive review

Apr 9, 2013

L O V E L Y !!!

I love this shampoo! It truly does fill hair out and make it look fuller, healthier, and more volumized! It cleanses hair amazingly! Just a note though, it doesn't make bubbles. I know some people don't think there hair gets cleaned if it doesn't bubble up. Well I don't mind, it does its job. I just wanted to let people know. It is well worth the price. Be sure to check out the conditioner too because it really does make a difference. Thanks nordys and aveda!
VincentGuy
16found this helpful

Most helpful critical review

July 2, 2016

Not for me

I like Aveda products so thought I would try this shampoo since I was ordering their Clove conditioner. This shampoo made me feel like my hair was not even clean. This is not a sudsy shampoo and it left my hair limp and definitely not fuller. Have used cheaper brands with better success. Disappointed.
DaisyDot2
TOP 250 REVIEWER
7found this helpful

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5 stars80%
4 stars11%
3 stars3%
2 stars3%
1 star4%
Apr 9, 2013

L O V E L Y !!!

I love this shampoo! It truly does fill hair out and make it look fuller, healthier, and more volumized! It cleanses hair amazingly! Just a note though, it doesn't make bubbles. I know some people don't think there hair gets cleaned if it doesn't bubble up. Well I don't mind, it does its job. I just wanted to let people know. It is well worth the price. Be sure to check out the conditioner too because it really does make a difference. Thanks nordys and aveda!
VincentGuy
16found this helpful
Dec 3, 2014

Great Stuff!

My sister sent me Aveda hair products for my birthday last year and the volumizing shampoo was one of them. I am hooked and have been buying it ever since. It makes my fine, limp hair look full and thick unlike any other product has ever done. I also like that Aveda products are never tested on animals. That is very important to me. You will love this product if your hair needs some oomph!
Sebago
10found this helpful
Mar 23, 2021

Good volumizer, too strong scent

I liked the volumizing effect on my hair, but I knocked off a star because of the incredibly strong scent. I smelled lavender immediately, and since I also used the conditioner, it was in my hair for a good day. I much prefer a subtle scent.
reclinedshopper
TOP 25 REVIEWER
9found this helpful
July 2, 2016

Not for me

I like Aveda products so thought I would try this shampoo since I was ordering their Clove conditioner. This shampoo made me feel like my hair was not even clean. This is not a sudsy shampoo and it left my hair limp and definitely not fuller. Have used cheaper brands with better success. Disappointed.
DaisyDot2
TOP 250 REVIEWER
7found this helpful
Sept 29, 2014

Waste Of Money

I would not recommend this to anyone. It weighed my hair down if anything. Did not lift my fine hair and fill it out as promised at all. I was SO totally disappointed after paying this much for a bottle of shampoo. I don't want anyone else to do the same..I will stick with my cheaper shampoos that do MUCH better.
cglide
7found this helpful
Nov 18, 2013

Pure Abundance

Best shampoo ever. Great smell and texture. Only need a little bit.
Notbymuch
6found this helpful