nutriplenish^™ Treatment Masque

What it is: A light-moisture treatment mask that surges all hair textures with nutrient-rich moisture without weighing hair down.

Who it's for: Ideal for those with fine to medium hair and all textures.

What it does: This treatment helps restore depleted, dull and dry hair with instant hydration and shine. Hair is left healthy-looking. It features the nutriplenish Superfood Complex, which contains nutrient-infused superfood ingredients to infuse hair with replenishing hydration. Pomegranate seed oil, rich in Omega 5, helps hydrate and revitalize dry hair. Mango butter softens, nourishes and adds shine, and coconut oil helps hair retain moisture, keeping it soft and moisturized. The mask features Aveda's own pure-fume aroma with notes of coconut extract, certified-organic ginger oil and cardamom oil with other pure flower and plant essences.

Research results:

In a consumer test on 134 women after four weeks of use:

- 97% said hair felt more managable

- 95% said hair felt softer

- 93% said hair felt moisturized, nourished, replenished and restored

- 90% said hair looked healthier

How to use: Use weekly as an ultra-hydrating treatment after shampooing as usual. Smooth through damp hair from roots to tip. Leave on for 2–5 minutes. Rinse thoroughly.

Pro tips: Use as an overnight conditioning treatment or as a leave-in hair mask. For a sensorial, spa-like experience, apply a hot towel over the hair mask and relax.