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Main content
  1. Home
  2. Beauty
  3. Hair Care
  4. Hair & Scalp Treatments
(677)677

nutriplenish™ Treatment Masque

Aveda

$55.00Current Price $55.00
5 Ounce
1 person viewing now
Free returns anytime
Sold by Nordstrom
Select fulfillment method
$60 off your next purchase—ends Dec. 1! Plus, earn 10 points per dollar Oct. 21–25. Terms apply. Apply Now

Highlights

  • Cruelty-free
  • Vegan
  • Coconut oil

Details & care

What it is: A light-moisture treatment mask that surges all hair textures with nutrient-rich moisture without weighing hair down.

Who it's for: Ideal for those with fine to medium hair and all textures.

What it does: This treatment helps restore depleted, dull and dry hair with instant hydration and shine. Hair is left healthy-looking. It features the nutriplenish Superfood Complex, which contains nutrient-infused superfood ingredients to infuse hair with replenishing hydration. Pomegranate seed oil, rich in Omega 5, helps hydrate and revitalize dry hair. Mango butter softens, nourishes and adds shine, and coconut oil helps hair retain moisture, keeping it soft and moisturized. The mask features Aveda's own pure-fume aroma with notes of coconut extract, certified-organic ginger oil and cardamom oil with other pure flower and plant essences.

Research results:
In a consumer test on 134 women after four weeks of use:
- 97% said hair felt more managable
- 95% said hair felt softer
- 93% said hair felt moisturized, nourished, replenished and restored
- 90% said hair looked healthier

How to use: Use weekly as an ultra-hydrating treatment after shampooing as usual. Smooth through damp hair from roots to tip. Leave on for 2–5 minutes. Rinse thoroughly.

Pro tips: Use as an overnight conditioning treatment or as a leave-in hair mask. For a sensorial, spa-like experience, apply a hot towel over the hair mask and relax.

  • Paraben-free; silicone-free; mineral oil–free; synthetic fragrance–free
  • Cruelty-free
  • Vegan
  • Made in the USA
  • This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency
  • This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
  • Item #6878756
  • Core Product ID 333336NAGK

Ingredients

Water\Aqua\Eau, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Stearamidopropyl Dimethylamine, Behenyl Alcohol, Behentrimonium Chloride, Glycerin, Distearyldimonium Chloride, Mangifera Indica (Mango) Seed Butter, Punica Granatum (Pomegranate) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Coco-Caprylate/Caprate, Heptyl Undecylenate, Squalane, Lactic Acid, Euphorbia Cerifera (Candelilla) Wax\Candelilla Cera\Cire De Candelilla, Sodium Gluconate, Hydroxyethylcellulose, Octyldodecyl Citrate Crosspolymer, Tocopherol, Fragrance (Parfum), Linalool, Limonene, Geraniol, Hydroxycitronellal, Citral, Citronellol, Potassium Sorbate, Phenoxyethanol.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Aveda

Aveda products for women and men are professionally developed and clinically tested, and go to exceptional lengths to be respectful of the earth. A pioneer of holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair and skin types. This brand meets Nordstrom Responsible Brands criteria: Aveda has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency.

Reviews

(677)6774.6 out of 5
Write a Review

Most helpful positive review

Oct 24, 2022

Nourishing Hair Mask

[This review was collected as part of a promotion.] I really enjoyed this hair mask by Aveda it has given my hair life by restoring my brittle hair. It's basically a pick me up for my hair. The formula is so creamy and lightweight. It smells amazing like flowers. I received a small sample for testing purposes and I am sold on getting full size!!
AzBeautyBlogger
Reposted from aveda.com

Most helpful critical review

Sept 10, 2022

Made my hair so greasy

[This review was collected as part of a promotion.] I have long, fine, medium thick hair and this product did absolutely nothing for it. In the shower it immediately soaked into my hair and felt like I had nothing on. Out of the shower I still had to put on detangler since this added no moisture at all. After blow drying my hair looked like it had never been washed it was so greasy. Would not recommend.
Ms_Miss_T
Reposted from aveda.com
aveda.com response
We're concerned to hear of your experience with Nutriplenish Treatment Masque Light Moisture, and are hoping to learn more so that we can personally assist. With a few more details, we're confident that we can help you discover a plant-powered hair care routine that will deliver the results you desire. Please click bit.ly/AvedaLiveChatUS to chat when you have a chance.

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5 stars71%
4 stars20%
3 stars6%
2 stars2%
1 star1%
Oct 25, 2023

Very disappointed

I bought this product based on the Aveda hair quiz. It suggested to use this product once a week as a treat. I've been doing so since I purchased it hoping against hope. It does nothing for my hair. My hair frizzes out and looks terrible. A collossal waste of money.
Reposted from aveda.com
aveda.com response
Thank you for your feedback! We understand that Nutriplenish Treatment Masque Light Moisture wasn't quite right for you, and we are listening. We encourage you to give the Nutriplenish Treatment Masque Deep Moisture a try next time. With 2.5x the butters and oils compared to Nutriplenish Treatment Masque Light Moisture, it will provide that lush, silky, and hydrated feeling you are looking for to help combat your frizz. For more personalized product advice, our Aveda Online Advisors are standing by in Live Chat here: bit.ly/AvedaLiveChatUS.
Starsite
Oct 6, 2023

Did nothing for me

[This review was collected as part of a promotion.] I can honestly say this did absolutely nothing for me. My hair is dry with some damage and it felt worse after using this, no idea how that can be but it just didn't suit my type of hair. Maybe good for very fine hair or hair that is almost very healthy.
Reposted from Aveda UK
Tbeeze
Feb 18, 2023

I do not prefer this product

Please bring back Dry Remedy Masque, unaltered. Nothing can compare to this original Aveda product, and Nutriplenish doesn't come close. I suspect Este Lauder discontinued the Dry Remedy Masque when they bought out Aveda; however, I also suspect loyal customers are leaving the brand partially ( as their favorites are replaced with inferior lines), or altogether if they find alternate companies to substitute the loss of their favorites. Nonetheless, I am in the market for a new brand replacement to Dry Remedy Masque myself so I'll see how this goes. Please bring back Dry Remedy masque AND offer a larger option where possible.
Reposted from aveda.com
aveda.com response
Thank you for sharing your feedback, Cindy! We hear that this product didn't meet your expectations, and we are listening. Please know that it's never our intent to disappoint our loyalists. From time to time adjustments are made to different collections for a variety of reasons. As we work to evolve & innovate our offerings, we sincerely hope you'll check back in with us for future launches & invite you to Chat with an Expert for personalized recommendations and return details if needed, here: bit.ly/AvedaLiveChatUS.
Cindy
Oct 24, 2022

Nourishing Hair Mask

[This review was collected as part of a promotion.] I really enjoyed this hair mask by Aveda it has given my hair life by restoring my brittle hair. It's basically a pick me up for my hair. The formula is so creamy and lightweight. It smells amazing like flowers. I received a small sample for testing purposes and I am sold on getting full size!!
Reposted from aveda.com
AzBeautyBlogger
Oct 22, 2022

Smells great - hydrating!

[This review was collected as part of a promotion.] This mask is nice for wavy/curly hair. It is hydrating but also light so it won't weigh your hair down. It smells great! I used it in place of my usual conditioner in my hair car routine. Left on for the specified amount of time and then rinsed. Made my hair soft and hydrated.
Reposted from aveda.com
enaja89
Oct 8, 2022

Such a good mask!

[This review was collected as part of a promotion.] This is an amazing treatement mask. It definitely one of the better ones I've tried. It helped with my frizz & made my hair feel super smooth. I also love the scent.
Reposted from aveda.com
krisdee
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