nutriplenish^™ Deep Moisture Treatment Mask

What it is: A rich cream mask that delivers nutrient-rich moisture and hydration to all hair types.

Who it's for: Ideal for those with medium to thick hair of any texture.

What it does: It deeply nourishes and restores depleted, dull and dry hair with nutrient-infused hydration and shine. Hair is left with a healthy-looking appearance and is soft and smooth to the touch. It's formulated with the brand's nutriplenish Superfood Complex to help infuse hair with replenishing hydration. Pomegranate seed oil, rich in Omega 5, helps hydrate and revitalize dry hair. Mango butter softens, nourishes and moisturizes hair, and coconut oil helps hair retain moisture so that it's soft. The mask features Aveda's own pure-fume aroma with cocoa extract, certified-organic ginger oil, cardamom oil and other pure flower and plant essences.

Research results:

In a consumer test on 134 women after four weeks of use:

- 96% said hair felt softer and more manageable

- 96% said hair looked replenished and restored

- 94% said hair felt nourished and moisturized

- 93% said hair had visible shine

How to use: Use weekly as an ultra-hydrating treatment. After shampooing, smooth the mask through damp hair from roots to tips. Leave on for 2–5 minutes. Rinse thoroughly.

Pro tips: You can also use as an overnight conditioning treatment or leave-in hair mask. For a sensorial, spa-like experience, apply a hot towel over the hair mask and relax.