Nov 7, 2020
My go to
Have been using this product for awhile now (reordered several times). It’s great, medium hold with matte shine. Holds up well throughout the day and smells nice too.
jrb05
1found this helpful
Highlights
- Cruelty-free
- Good for: Thinning & hair loss
- Hold
Details & care
What it is: A 91% naturally derived paste that instantly thickens strands for a strong, defined look with the power of botanicals.
What it does: It's scented with Aveda's own pure-fume aroma made with certified organic spearmint, vetiver, lavender and other pure flower and plant essences, while amla helps thicken each individual hair strand, making your hair look and feel thicker from roots to ends. It provides a highly versatile hold with a natural finish.
How to use: Work a small amount between your palms and apply evenly through damp or dry hair.
- 2.5 oz.
- Phthalate-free; sulfate-free; paraben-free
- Cruelty-free
- Made in the USA
- This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency
- This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
- Item #5361639
- Core Product ID 33333559UD
Ingredients
ater\Aqua\Eau , Canola Oil\Huile De Colza , Hydrogenated Castor Oil , Oryza Sativa (Rice) Bran Wax , C14-22 Alcohols , Glycerin , Dimethicone , Jojoba Esters , PEG-40 Hydrogenated Castor Oil , Cetearyl Alcohol , Alcohol Denat. , Aluminum Starch Octenylsuccinate , Coco-Glucoside , Emblica Officinalis (Amla) Fruit Extract , Orbignya Oleifera (Babassu) Seed Oil , Boswellia Serrata Extract , Scutellaria Baicalensis Root Extract , Glycyrrhiza Glabra (Licorice) Root Extract , Yeast Extract\Faex\Extrait De Levure , Calophyllum Inophyllum (Tamanu) Seed Oil , Starch Hydroxypropyltrimonium Chloride , Hydrolyzed Algin , Malt Extract , Ursolic Acid , Tocopherol , Glycine Soja (Soybean) Oil , Creatine , Adenosine Phosphate , Acetyl Carnitine Hcl , Glyceryl Stearate , Zea Mays (Corn) Starch , Silica , PVP , C12-20 Alkyl Glucoside , PEG-100 Stearate , Simethicone , Sodium Chloride , Fragrance (Parfum) , Farnesol , Eugenol , Linalool , Citronellol , Citral , Limonene , Benzyl Benzoate , Coumarin , Geraniol , Isoeugenol , Potassium Sorbate , Sodium Benzoate , Phenoxyethanol <iln42705> Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.</iln42705>
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
Gift options
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Delivery
- Email gift message (free)
- Printed gift message (free)
- Fabric gift bag ($5)
Need help finding the perfect gift? We've got you covered.
Aveda
Aveda products for women and men are professionally developed and clinically tested, and go to exceptional lengths to be respectful of the earth. A pioneer of holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair and skin types.
This brand meets Nordstrom Responsible Brands criteria: Aveda has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency.
Reviews
(53)534.5 out of 5
Most helpful positive review
Most helpful critical review
Dec 22, 2021
Like a terrible version of the grooming clay
This is a less nice smelling and a far weaker/less useful version of grooming clay. I keep trying to use it with different additions but it does not thicken at all (I have very fine hair), nor does it have much hold, nor does it last more than about 45 minutes. Worth a try but this one is going in the trash.
lepromatous
Reposted from aveda.com
aveda.com response
Thank you for reaching out! We want you to love your Aveda products, so we hope you will connect with an Aveda Advisor via Live Chat at bit.ly/AVLiveChatUS. for personalized product tips. Be sure to optimize your chat by taking advantage of the video consultation. We're also happy to share that Aveda.com purchases can be returned to any free-standing Aveda Experience Center in the United States. View the details at bit.ly/AVCustServ.
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5 stars77%
4 stars9%
3 stars4%
2 stars2%
1 star8%
Pros:
Cons:
Current reviews don’t mention any.Nov 7, 2020
My go to
Have been using this product for awhile now (reordered several times). It’s great, medium hold with matte shine. Holds up well throughout the day and smells nice too.
jrb05
1found this helpful
July 17, 2019Incentivized review
My recent purchase
This thickening paste feels great. I use it often. Great product for all hair types.
Diiz
1found this helpful
Jan 25, 2026
Great product
My husband has been using this product for years and loves it.
Verified purchase
Pam Rank
Was this helpful?
Jan 10, 2026
Great stuff
I've tried a LOT of styling products recently and keep coming back to this. It doesn't have a strong hold, as some say, but I'm not sure why you would really want that in a thickening product. If you want to have thicker looking hair, you've probably grown it a bit longer to mask thinner areas in the first place, which lends itself to a more natural, looser look in my opinion. My hair has thinned over time and I have it 3-4 inches long approx, for which this works a treat. I feel that sort of length lends itself more to a more natural look rather than a rigid, structured one. Personal preference. Definitely thickens hair well and tames my frizz really well. I hate products that look overstyled and make hair crusty or rock hard. Suggest experimenting with quantity as it does seem to give different effects for me. You can rework this easily: I sometimes dampen a rake comb to restyle it during the day for a textured, separated look at the front. For me, it gives enough of a base level, natural hold without being rigid. Neutral on the scent but that's true of many products and this is a far better quality scent than most. Would be good if there was a variant with a bit more shine (but not super high gloss).
Reposted from Aveda UK
DB14
Feb 6, 2025
Aveda
Love this product.
Verified purchase
Robert Q
Was this helpful?
Jan 29, 2024
Very Light Hold
Unfortunately I am disappointed in the thickening paste as I was expecting it to have a good hold, thicken up my hair a little, but it didn't. It's definitely not for me.
Reposted from Aveda UK
Steve