Hydra Prime SPF 50

What it is: More than a sunscreen and more than a primer, this multi-tasking daily sunscreen hydrates, primes and protects all skin tones.

Who it's for: Ideal for all skin textures and tones.

What it does: The daily, lightweight, broad-spectrum SPF 50 sunscreen is formulated to reduce fine lines, boost moisture and improve texture and tone with a smooth, radiant finish and no white cast. It is powered by niacinamide, ectoin and beet root to defend skin and prep it—makeup optional. The priming sunscreen helps blur and smooth the appearance of uneven texture and fine lines. The silky texture blends invisibly with no white cast, residue, pilling or greasy feeling. It's microbiome-friendly by creating a balanced environment for optimal skin health and features an uplifting citrus scent with fresh, herbaceous undertones.

Key ingredients:

- Niacinamide helps blur the look of dark spots and refines surface texture

- Ectoin helps strengthen skin’s barrier, keeps skin hydrated and defends from environmental stress

- Beet root helps improve the look of skin texture and helps retain moisture

- Bisabolol helps soothe and calm sensitive skin

- Acetyl zingerone helps reduce redness, fine lines and signs of aging

Research results:

In an 8-week independent study with 32 women:

- 100% showed up to 57% more moisture instantly

- 100% saw fine lines and wrinkles visibly soften in 4 weeks

- 97% showed improvement in moisture levels after 18 hours

- 81% saw dark spots fade

- 96% of users saw no white cast, no greasy feel

- 90% of users said it layered well under makeup

- 80% of users saw smoother, more even-toned skin

After 18 hours of wear:

- 100% agreed the product is easy to blend

- 100% agreed the product feels more like a moisturizer than an SPF

- 96% felt it was easier to apply an even coat of foundation after using this primer

- 96% agreed the primer makes it easier to apply foundation after

- 96% agreed the product has the perfect amount of grip to lock in makeup

- 93% agreed this primer keeps their skin hydrated all day

- 90% agreed their makeup lasted longer with the primer

- 90% felt their skin tone and texture looked more even after application

- 90% agreed their makeup looked intact 18 hours after application

- 87% agreed the primer helps visibly reduce the appearance of sun damage and acne scars