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Details & care
What it is: A mesmerizing floral cologne that brings images of vibrant sapphire blooms in a shaded woodland.
Fragrance story: The delicate sweetness of dewy bluebells suffused with lily of the valley and eglantine, and a luscious twist of persimmon. Bluebell opens the fragrance. It is a wild flower accord blended with notes of crisp, green leaves, the balsamic sweetness of spicy clove buds and a subtle dewy accent. Persimmon illuminates the heart. It is a milky-peach note with clean, creamy undertones. White musk finishes the scent. Powdery and clean, it enhances the trail of the scent, adding a softness that endures.
Style: Light floral.
Notes:
- Top: bluebell
- Middle: persimmon
- Base: white musk
Mood: Mesmerizing.
How to use: Spritz generously onto your wrists, neck and pulse points. Your body heat will help diffuse the fragrance as the day goes on. Wear alone or layer with another cologne or your favorite bath and body products.
- Jo Malone London scents can be worn solo or layered for truly individual effects. Create a scent that fits your mood or occasion with Fragrance Combining™.
- In celebration of Jo Malone’s passion for the elegant art of gift giving, the cologne comes presented in a signature box tied with a ribbon.
- Item #376546
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Jo Malone London™
Since its inception in 1994—when its founder created a handful of scents revolutionary in their discerning simplicity—Jo Malone London has become synonymous with British style. The Jo Malone Studio orchestrates a world of bespoke luxury immersed in modern British culture, curating collaborations between world-renowned master perfumers and London's leading creative talent.
Most helpful positive review
Sept 24, 2011
Love smelling so wonderful!
I have worn the same fragrance for the past five years and finally decided that a change was in order. Jo Malone's Wild Bluebell is my new signature scent. It is a clean smell with pizazz and although it is light, it makes a memorable statement. When my 16 year-old, who rarely comments on anything, said I smelled really good, I knew I had found a winner.
ladydbayarea
33found this helpful
Most helpful critical review
May 15, 2025
DO NOT BUY FEOM THIS STORE
Writing Review for Nordstrom: received my perfume in bubble wrap and not in the original sealed box 🤷🏻♀️
Other customers had same experience. I have high expectations from you and yet you disappoint.
Unboxed
Verified purchase
1found this helpful
5 stars
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4 stars
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ladydbayarea
Sept 24, 2011
Love smelling so wonderful!
I have worn the same fragrance for the past five years and finally decided that a change was in order. Jo Malone's Wild Bluebell is my new signature scent. It is a clean smell with pizazz and although it is light, it makes a memorable statement. When my 16 year-old, who rarely comments on anything, said I smelled really good, I knew I had found a winner.
33found this helpful
Chrissyhart111
Nov 25, 2016
Nordstrom's Best
I used to wear only Coco Chanel Mademoiselle, until I went to a Nordstrom Trendshow. I was shown some other perfumes I might like. I fell in love with Jo Malone Wild blue bell and have been wearing it every day since that show. I work a lot and it's hard to drive to King of Prussia, but Nordstrom's makes my life easy and QUICKLY delivers all my orders. They send samples in perfume and makeup so you're up with the new style. This is the perfume you should try. I never get tired of the compliments.
22found this helpful
starlight2001
Aug 21, 2011
Wild Bluebell
A wonderful scent that can be combined with her other products. It is a very light scent and leaves you feeling like a Beautiful Butterfly, very femine.
17found this helpful
BonBonJ82
Mar 6, 2019
Incentivized review
Perfect balance of soft Springy floral & Earthy
WOW! LOVE! Unlike anything else I've smelled. I find it works best (stays with you) if you rub in unscented lotion like Lubiderm in prior to applying some of this Jo Malone Wile Bluebell fragrance to your skin. It's the perfect balance of soft Springy floral...and something a little more masculine to even it out. It's absolutely delicious.
11found this helpful
Skihaserl
Dec 12, 2012
beautiful natural smell
This is a lovely light-weight perfume. While Jo Malone fragrances are perhaps more expensive than many others, you get what you paid for. The fragrance is natural and does not--like many cheaper ones--suddenly change once you've worn it for an hour. I have other Jo Malone perfumes and like to mix them, which works great, and lets you create your own flavor. I often put on both Wild Bluebell and English Pear--one spray on top of the other, which suits me. Enjoy!
10found this helpful
Mrsleahc
Verified purchase
Mar 22, 2019
Incentivized review
Lost scent
Absolutely love this scent. Smells divine however it didn’t last on my skin for more than a hour. I would spray a generous amount on clothes and skin and it continued to fade away after a hour max.
7found this helpful
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