Hydrobalm Tinted Lipstick

What it is: All the cushion-soft comfort of a balm, with a sheer, buildable tint and a hydrated, subtle sheen.

What it does: This clean formula glides on effortlessly, while moisture-locking HydroBalm Technology with hyaluronic acid delivers soft, wearable pigment. Twelve wearable shades melt onto lips with a fresh wash of color. Its the no-mirror-needed lipstick you'll find yourself reaching for every day.

Key ingredients:

- Hyaluronic acid and peptides: attracts moisture like a magnet and visibly plumps lips

- Seaweed extract and ceramides: helps firm and smooth lips

- Kokum and shea butter: rich in essential fatty acids to soothe and lock in moisture

Research results:

In a consumer study with 30 participants, instantly after use:

- 100% agreed lips feel hydrated and smoother

After four weeks:

- 97% agreed lips look and feel smoother

- 93% agreed lips feel moisturized

How to use: Swipe the balm directly onto bare lips for a touch of sheer color and a subtle sheen. For a more subtle look, one pass is all you need. For more color payoff, layer with a few more swipes.