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Details & care
What it is: A leave-in treatment cream that instantly transforms the texture of your hair, conditioning and smoothing wet or dry strands.
What it does: It helps eliminate frizz and locks out humidity to keep hair sleek all day long. The brand's patented Alpha Keratin 60ku® protein binds directly to the hair, filling and smoothing cracks and crevices along the cuticle—no chemical treatments or heavy waxes needed.
How to use: Apply a quarter-size amount to clean, damp hair from roots to ends. Blow-dry for a smooth finish or air-dry to enhance natural texture.
- 4 oz.
- Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-free
- Cruelty-free
- Made in the USA
- Part of BEAUTYSPACE
- Item #5938309
Ingredients
Aqua (Water, Eau), Dimethicone, Propanediol, Butylene Glycol Dicaprylate/Dicaprate, Isononyl Isononanoate, Cyclopentasiloxane, Behenyl Alcohol, Cetearyl Alcohol, Glycine Soja (Soybean) Oil, Sodium Acrylates Copolymer, Stearic Acid, Alpha Keratin, Phospholipids, Citrus Paradisi (Grapefruit) Fruit Extract, Madecassoside, Asiaticoside, Polysorbate 60, Lecithin, Parfum (Fragrance), Glycerin, Ethylhexylglycerin, Phenoxyethanol, Disodium EDTA, Citric Acid, Linalool, Limonene, Coumarin, Benzyl Salicylate.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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Virtue®
This brand is part of BEAUTYSPACE, a global beauty destination offering a carefully edited selection of the world's most innovative beauty products, including cosmetics, skin care and tools. Since its founding in 1993, it has given emerging brands access to a broader market—through Nordstrom and other prominent retailers. Today, BEAUTYSPACE encompasses more than 70 global brands.
Most helpful positive review
July 24, 2020
Incentivized review
smooth
This is my new favorite smoothing cream. It’s not heavy at all. It’s so hard to find that perfect balance that doesn’t leave your hair heavy but also actually works. I think this is it.
DDubs
Verified purchase
4found this helpful
Most helpful critical review
Nov 13, 2024
Don't buy this
makes your hair limp and lifeless. Definitely not worth the money.
Meagan 3.
Reposted from VIRTUE
5 stars
67%
4 stars
10%
3 stars
13%
2 stars
6%
1 star
4%
Sort by Most Helpful
DDubs
Verified purchase
July 24, 2020
Incentivized review
smooth
This is my new favorite smoothing cream. It’s not heavy at all. It’s so hard to find that perfect balance that doesn’t leave your hair heavy but also actually works. I think this is it.
4found this helpful
sotxshopper
Verified purchase
May 21, 2020
Incentivized review
Drab and dark
I use 7 other Virtue products and ADORE them. This product was way too heavy for my hair. I have thin hair, but lots of it. It is highlighted blond. It was limp and looked a greasy, dirty blond color after using this cream.
4found this helpful
2050
TOP 500 REVIEWER
May 30, 2021
best curling cream for fine hair
I use this with virtue’s Full Shampoo and Recovery conditioner. I LOVE all 3 products. I also love their hair oil.
2found this helpful
TheQueenMolly
Apr 24, 2020
smooths calms
This product was a free sample and did do everything it claimed.
2found this helpful
Laura W.
Reposted from VIRTUE
Nov 19, 2024
Fizzy hair
I still have fizzy hair when using this product. Maybe I am not using enough of it?
Lori S.
Reposted from VIRTUE
Nov 16, 2024
Love it
I have tried several styling products and I really like this one. Also gives me a bit of body. Smells good too!