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  4. Hair & Scalp Treatments
(144)144

Flourish® Hair Growth Treatment for Moderate to Severe Hair Loss

Virtue®

$138.00Current Price $138.00
Color
Color: 90 Day
One Size
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Highlights

  • Cruelty-free
  • Vegan
  • Good for: Damage repair

Details & care

What it is: A three-step, minoxidil-based regimen that nourishes the scalp and reactivates hair follicles to stimulate growth.

Who it's for: Ideal for those with moderate to severe hair loss due to: hereditary factors, hormonal factors and stress.

What it does: The three-step system includes the Shampoo for Thinning Hair, Conditioner for Thinning Hair and Minoxidil 5% Foam. Growing hair is just the beginning—how you care for that new hair determines whether it survives. Powered by two groundbreaking keratin proteins, Flourish products cleanse, purify and enrich the scalp, creating fertile ground for new growth. As new hair emerges, it's nourished and strengthened, reducing the rate of breakage and helping hair grow to maturity. The products feature a spa-like blend of aromatic herbs, bright citrus, clean flowers and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.

Key ingredients:
- Alpha keratin: a large, spring-shaped protein, alpha keratin nourishes the scalp microbiome, repairs damage along the hair fiber and reinforces hair strength
- Gamma keratin: small, globular keratin that provides hair with elasticity and flexibility, helping to reduce breakage and fall-out
- Minoxidil: the only single ingredient medically proven to regrow hair in women. It works while you sleep to reactivate hair follicles and stimulate regrowth

Set includes:
- Shampoo for Thinning Hair (8 oz.)
- Conditioner for Thinning Hair (6.7 oz.)
- Minoxidil 5% Foam for Women (2 at 2.11 oz. each)

How to use:
Shampoo for Thinning Hair: work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through the ends. Rinse thoroughly.
Conditioner for Thinning Hair: Work a quarter-sized amount of conditioner between palms. Apply to wet hair, from mid-shaft to ends. Leave in for 1–3 minutes before rinsing thoroughly.
Minoxidil 5% Foam: Apply half a capful once daily directly to the scalp in the hair-loss area. Massage into scalp with fingers, then wash hands.

What to expect:
- 2 weeks: existing hair will feel healthier and look more vibrant. Cuticles are being repaved and shine is being restored
- 4 weeks: each hair strand is now thicker, with more volume and bounce. You may notice more fall-out. Don’t panic, this is normal. It means your follicles are pushing out the stagnant, aged hairs to prepare for fresh, active growth
- 8 weeks: your scalp is becoming more fertile as its surface transforms. Clogged follicles have been cleared, and your moisture barrier is improved. You should see a decline in shedding
- 12–16 weeks: as delicate new hairs emerge, they are being nourished and cared for. Your existing hair is healthy, and your new hair is quietly claiming its space

Pro tips: New hair growth is a natural process that happens gradually over 3–6 months, so it requires commitment and a bit of patience. Continued use is necessary to increase and keep your hair regrowth or else hair loss will begin again.

  • Paraben-free; sulfate-free; phthalate-free; synthetic color–free; synthetic dye–free; gluten-free
  • Safe for color- or chemical-treated hair
  • Cruelty-free
  • Vegan
  • Made in the USA
  • Part of BEAUTYSPACE
  • Item #6838994
  • Core Product ID 333336LZGY

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Virtue

This brand is part of BEAUTYSPACE, a global beauty destination offering a carefully edited selection of the world's most innovative beauty products, including cosmetics, skin care and tools. Since its founding in 1993, it has given emerging brands access to a broader market—through Nordstrom and other prominent retailers. Today, BEAUTYSPACE encompasses more than 70 global brands.

Reviews

(144)1443.9 out of 5
Write a Review

Most helpful positive review

June 19, 2026

So far, so good

I’ve only been using this for a month so I will need to wait to see results. But so far I can say that the formulation is easy on my scalp. Several years ago, I attempted to use Rogaine, followed by an offbrand, but both caused pretty bad scalp irritation. I had read about Virtue Labs and liked that the item was safe for color treated hair, was vegan and cruelty-free, and also free of phtalates, parabens, sulfates and gluten. While both Rogaine and Virtue Labs contain 5% minoxidil as an active ingredient, Virtue Labs is definitely a luxurious formulation and the shampoo-conditioner/treatment system feels like a premium skincare routine. I’m impressed and will update with another review at the 6 month mark.
Angel
Reposted from VIRTUE

Most helpful critical review

Mar 23, 2022

It didnt work for me

I used it for a month and saw no difference. For the price I would not buy it again….
RRRO
Verified purchase
8found this helpful

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5 stars49%
4 stars21%
3 stars12%
2 stars6%
1 star12%
Mar 23, 2022

It didnt work for me

I used it for a month and saw no difference. For the price I would not buy it again….
Verified purchase
RRRO
8found this helpful
June 19, 2026

So far, so good

I’ve only been using this for a month so I will need to wait to see results. But so far I can say that the formulation is easy on my scalp. Several years ago, I attempted to use Rogaine, followed by an offbrand, but both caused pretty bad scalp irritation. I had read about Virtue Labs and liked that the item was safe for color treated hair, was vegan and cruelty-free, and also free of phtalates, parabens, sulfates and gluten. While both Rogaine and Virtue Labs contain 5% minoxidil as an active ingredient, Virtue Labs is definitely a luxurious formulation and the shampoo-conditioner/treatment system feels like a premium skincare routine. I’m impressed and will update with another review at the 6 month mark.
Reposted from VIRTUE
Angel
May 27, 2026

Makes My Hair Feel Thicker

I love the way Virtue makes my hair feel. It does feel thicker! I'm using the minoxidil, but it's still too early to tell if it's making a difference.
Reposted from VIRTUE
Erin N.
May 12, 2026

Still in the process

It's almost been a month and I guess I'm one of the few not seeing results. My hair is still falling out, and seems to me drier.
Reposted from VIRTUE
Darlene H.
Mar 24, 2026

Hair product

It is awful - sending back if I can - my head inches
Verified purchase
T2026
Was this helpful?
Mar 19, 2026

10/10 (with one caveat)

I absolutely love the feel of my hair since I started using Virtue Labs. I've never had hair this silky soft -- like legit can't stop running my fingers through it now! Unfortunately the Minoxidil was a complete waste of money and did absolutely nothing for my hormonal hair thinning. See your dermatologist for hair loss, get Virtue Labs for everything else!
Reposted from VIRTUE
Sara K.
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