





Highlights
- Cruelty-free
- Good for: Heat & sun protection
Details & care
What it is: A hardworking universal styling cream to prime, polish and protect your hair.
What it does: It primes hair to add softness, shine and light hydration while strengthening, polishing and protecting hair from heat. It also works to help set and seal style for that ideal finishing touch of polish.
How to use: Work a quarter-size amount between your hands and apply to clean, damp or dry hair from mid-shaft to ends.
- 4 oz.
- Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-free
- Cruelty-free
- Made in the USA
- Part of BEAUTYSPACE
- Item #5938304
Ingredients
Aqua (Water, Eau), Cyclopentasiloxane, Dimethicone, Glycerin, Phenyl Trimethicone, Dimethiconol, Alpha Keratin, Panthenol, Tocopherol, Ethylhexylglycerin, Polyacrylamide, Maltodextrin/VP Copolymer, PVP, Maltodextrin, Ammonium Acryloyldimethyltaurate/VP Copolymer, Parfum (Fragrance), Oleth-10, C13-14 Isoparaffin, Oleth-20, Laureth-7, Phenoxyethanol, Chlorphenesin, Cyclohexasiloxane, Citric Acid, Limonene, Linalool, Benzyl Salicylate, Citronellol, Citral, Eugenol.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
Gift options
Choose your gift options at checkout. Some items may not be eligible for all gift options.
Free Pickup
- Printed gift message (free)
- Nordstrom gift box (free)
- Fabric gift bag ($5)
Delivery
- Email gift message (free)
- Printed gift message (free)
- Fabric gift bag ($5)
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Virtue®
This brand is part of BEAUTYSPACE, a global beauty destination offering a carefully edited selection of the world's most innovative beauty products, including cosmetics, skin care and tools. Since its founding in 1993, it has given emerging brands access to a broader market—through Nordstrom and other prominent retailers. Today, BEAUTYSPACE encompasses more than 70 global brands.
Most helpful positive review
Apr 13, 2021
can't be without it!
I use a penny-size dollop of this on my fine, shoulder length hair after I towel-dry my hair. It allows me to easily comb through my hair and style it perfectly. Does not weigh hair down or make it greasy. LOVE Virtue products!
sotxshopper
Verified purchase
6found this helpful
Most helpful critical review
Mar 23, 2022
It didnt work for me
I used it for a month and saw no difference. For the price I would not buy it again….
RRRO
Verified purchase
2found this helpful
5 stars
55%
4 stars
30%
3 stars
10%
2 stars
4%
1 star
1%
Pros:
Cons:
Current reviews don’t mention any.Sort by Most Helpful
sotxshopper
Verified purchase
Apr 13, 2021
can't be without it!
I use a penny-size dollop of this on my fine, shoulder length hair after I towel-dry my hair. It allows me to easily comb through my hair and style it perfectly. Does not weigh hair down or make it greasy. LOVE Virtue products!
6found this helpful
FordFan
Verified purchase
Apr 28, 2021
I wanted to like this more
Purchased this based on the reviews online. Well it is a nice combination conditioner styling product, it really doesn’t match up as well with other brands such as bumble and bumble. I found it to be reasonably suitable for my longer hair, but overall I found other products either as a separate conditioner, styling product, or in an all in one format. It’s good, but for the price it wasn’t for me
4found this helpful
RRRO
Verified purchase
Mar 23, 2022
It didnt work for me
I used it for a month and saw no difference. For the price I would not buy it again….
2found this helpful
Beth Reviews
Reposted from spacenk.com
Feb 11, 2026
Great Results, Just Not Groundbreaking
This hair styling cream does exactly what it promises. It provides good hold without making my hair feel stiff or greasy, and it’s easy to work through both damp and dry hair. It keeps my style in place throughout the day while still looking natural, which I really appreciate.
It also washes out easily and doesn’t leave any heavy residue behind. I haven’t experienced any buildup or irritation, and a small amount goes a long way.
That said, while it works really well, it’s not particularly revolutionary. It performs just as you’d expect from a good quality styling cream, but it doesn’t necessarily stand out from others in the same category. Overall, though, it’s a reliable product and I’d happily repurchase it.
Babbynubb
Reposted from spacenk.com
Dec 2, 2025
Watermelon fragrance
Bought the small size to try and unfortunately tfidnt notice the fragrance was watermelon. Personally not a fan ofbthe aroma at all. The product is nice like a light lotion that smooths fly away strands and hydrates. Hair felt soft and defines waves but for ne I csnt do watermelon.
Csap
Reposted from spacenk.com
Nov 13, 2025
On my list to buy after using sample
Recently took a little sample size on holiday and was very impressed by this finishing cream. A little goes a long way to make my hair look polished and reduce frizz. My husband also used it and was impressed. I'll be adding the travel size to my next basket
