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Details & care
What it is: An eyelid primer base for vibrant, creaseless color and eyeshadow looks that last up to 24 hours.
What it does: Original Eyeshadow Primer Potion helps to intensify the color and vibrancy of your eyeshadow or eyeliner of maximum impact.
How to use: Apply just a touch of primer before your eyeshadow. You can also mix it with your favorite eyeshadow to create a crease-free, custom shade.
- Paraben-free
- Cruelty-free
- Vegan
- Made in the USA
- Item #1102543
Ingredients
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau); May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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Urban Decay
Urban Decay started doing color long before it was cool (back when the rest of the industry was a sea of pink, red and beige). And they're still serious color junkies at heart. With edgy eyeshadows, best-selling Naked Palettes, award-winning eyeliners, budge-proof mascaras and their legendary Makeup Setting Spray, Urban Decay has been shaking up the beauty industry for over 15 years.
Most helpful positive review
Sept 6, 2020
Literally a god-send!
This has been a god-send for my super oily eye lids. I honestly can't even remember when I purchased this, it's been that long, and yet I still have over half the tube left! Since I discovered this, it's become a staple before applying eye makeup as it helps it glide on smoothly and stay put - in my case at least 7-8 hours. No fading, shifting or creasing. Whichever shade I choose to apply, also ends up looking more vibrant too. Primer Potion goes on beige but vanishes/becomes transparent once applied, and dries to a matte finish very quickly. Mine came with the applicator which I'll admit isn't the best. I find a stiff eye shadow brush works much better, or most of the time I just end up applying it with my fingers. I don't wear eye makeup all the time, but when I do this is always the first part of my routine. In fact I'm not sure I would even be able to apply eye shadow now, without applying this first! -> My ‘Nordstrom Beauty Top 7 must-have list’ (My 7 favorite beauty products of all time, focusing mainly on my purchases at Nordstrom) <- < 1. Hair Loss Treatment: Divine Herbal Hair Oil < 2. Concealer: ‘Mac’ - Studio Finish Concealer < 3. Lip Gloss: Clarins Lip Comfort Oil < 4. Mascara: ‘Lancome’ – Cilis Booster XL < 5. Anti-Aging Serum: Divine Herbal Facial Treatment Serum < 6. Mask: ‘Eve Lom’ – Radiance Transforming Mask < 7. Face Scrub: ‘Sisley' - Botanical Gentle Buffing Cream
SelenaLopez
TOP 25 REVIEWER
3found this helpful
Most helpful critical review
Mar 1, 2026
Not as good as the original version
The product that I thought that ordered was the "ORIGINAL" EDEN, but I got the newest version which is a completely different look (it is transparent, where the one that I like is more like a light cream version).
Donna Kay
Verified purchase
Reposted from urbandecay.com
5 stars
77%
4 stars
15%
3 stars
5%
2 stars
1%
1 star
1%
Sort by Most Helpful
SelenaLopez
TOP 25 REVIEWER
Sept 6, 2020
Literally a god-send!
This has been a god-send for my super oily eye lids. I honestly can't even remember when I purchased this, it's been that long, and yet I still have over half the tube left! Since I discovered this, it's become a staple before applying eye makeup as it helps it glide on smoothly and stay put - in my case at least 7-8 hours. No fading, shifting or creasing. Whichever shade I choose to apply, also ends up looking more vibrant too. Primer Potion goes on beige but vanishes/becomes transparent once applied, and dries to a matte finish very quickly. Mine came with the applicator which I'll admit isn't the best. I find a stiff eye shadow brush works much better, or most of the time I just end up applying it with my fingers. I don't wear eye makeup all the time, but when I do this is always the first part of my routine. In fact I'm not sure I would even be able to apply eye shadow now, without applying this first! -> My ‘Nordstrom Beauty Top 7 must-have list’ (My 7 favorite beauty products of all time, focusing mainly on my purchases at Nordstrom) <- < 1. Hair Loss Treatment: Divine Herbal Hair Oil < 2. Concealer: ‘Mac’ - Studio Finish Concealer < 3. Lip Gloss: Clarins Lip Comfort Oil < 4. Mascara: ‘Lancome’ – Cilis Booster XL < 5. Anti-Aging Serum: Divine Herbal Facial Treatment Serum < 6. Mask: ‘Eve Lom’ – Radiance Transforming Mask < 7. Face Scrub: ‘Sisley' - Botanical Gentle Buffing Cream
3found this helpful
Jidge1986
Verified purchase
Oct 7, 2019
Incentivized review
I’m not impressed
I’m not certain why this product is rated so highly. There is nothing special about this eye primer. It is somewhat greasy and I don’t feel it performs better than any other primer I have tried. Also the tube is small. I won’t purchase again.
3found this helpful
BunnyTime
TOP 250 REVIEWER
July 28, 2016
"Absolutely Fabulous"
I don't know why I did not know about this product before but here I am - in receipt of it now - as you can see - it has a built in wand applicator - no globs coming out of a tube - perfect application! It is just what I needed to ensure my eye shadow stays in place all day with the color continuing to enhance my eyes. Urban Decay! My first product purchased. Love the quality! Thank you.
3found this helpful
Starsita86
Nov 7, 2017
Incentivized review
Best eye primer EVER!!
I love this eyeshadow primer, makes my makeup last all day. I even started using it under my eyes to make it last.
2found this helpful
awesomegrandma6
Nov 29, 2015
Best primer EVER
Best primer EVER. Eyeshadow does not smear. Lasts all day; no creases in your eyeshadow--as fresh at the end of the day as when you applied it. As good a product of its kind as I have ever used. Natural looking and simply perfect.
2found this helpful
Trish696
Verified purchase
Aug 4, 2019
Incentivized review
One of the best primers
Great eye make up primer to keep eyeliner in place
1found this helpful