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(1996)1996

24/7 Waterline Eye Pencil

Urban Decay

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Details & care

Developed specifically for use on the eyelid's inner rim, Urban Decay’s creamy, demi-matte 24/7 Waterline Eye Pencil lays down waterproof color that lasts all day—in a range of never-before-seen shades. This is a liner like no other. 

Even creamier than the brand's original best-selling 24/7 Glide-On Eye Pencil, 24/7 Waterline Eye Pencil glides on easily and goes anywhere you want to put it. And after the color sets, it won’t budge. Perfectly line your waterline in classic black or opt for a colorful shade (like navy or green) for a look that really stands out. The 24/7 formula doesn’t contain any mineral oil, paraffin or preservatives. So you can easily tell the difference between 24/7 Eye Pencil and 24/7 Waterline Eye Pencil, Urban Decay gave 24/7 Waterline a shade-matched ombré gradient that fades to black, with a matte black cap and end. 

How to use: For the lower waterline, press the pencil gently against the lower lashes, working across with short, gentle strokes until you get the intensity you want. For the upper waterline, start at the outer corner of your eye (looking straight ahead) and work your way across with longer, gentle strokes (apply pressure toward lashes). Stop three-quarters of the way in. Start again at the inner corner until the lines meet.

  • 0.04 oz.
  • Paraben-free; paraffin-free; preservative-free
  • Cruelty-free
  • Made in Germany
  • Item #5034587
  • Core Product ID 333334SUGK

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Urban Decay

Urban Decay started doing color long before it was cool (back when the rest of the industry was a sea of pink, red and beige). And they're still serious color junkies at heart. With edgy eyeshadows, best-selling Naked Palettes, award-winning eyeliners, budge-proof mascaras and their legendary Makeup Setting Spray, Urban Decay has been shaking up the beauty industry for over 15 years.

Reviews

(1996)19964.5 out of 5
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Most helpful positive review

Aug 4, 2016

Soft and Sensitive

The UD waterline eye pencil is just right for my sensitive eyes. I want quality products that perform and work for me, while being very careful because my eyes burn and itch if the products are irritating. This pencil does exactly what it is expected to do. Goes on easily, doesn't burn, no pulling of the eyelid is required to achieve nice results.
olderwiser
3found this helpful

Most helpful critical review

June 30, 2016

Waterline eyeliner pencil

I have been searching for the perfect product that would stay in the waterline area of my eyes. Unfortunately, this product did not meet my expectations. The product didn't stay in place and smeared after a few hours.
brookegoldberg
4found this helpful

Customer photos

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5 stars71%
4 stars17%
3 stars6%
2 stars2%
1 star3%
May 23, 2020Incentivized review

Could've Been Great...

Creamy, check. Highly pigmented, check. Went down to half size after sharpening (one time) because liner kept breaking, check. It would have been great, but I really felt like I paid too much for an eyeliner that can't take being sharpened because it will peel and break.
Rizaroza723
14found this helpful
June 30, 2016

Waterline eyeliner pencil

I have been searching for the perfect product that would stay in the waterline area of my eyes. Unfortunately, this product did not meet my expectations. The product didn't stay in place and smeared after a few hours.
brookegoldberg
4found this helpful
Aug 4, 2016

Soft and Sensitive

The UD waterline eye pencil is just right for my sensitive eyes. I want quality products that perform and work for me, while being very careful because my eyes burn and itch if the products are irritating. This pencil does exactly what it is expected to do. Goes on easily, doesn't burn, no pulling of the eyelid is required to achieve nice results.
olderwiser
3found this helpful
Apr 12, 2016

A nice surprise!

I was only going to purchase the dark brown shade for an understated, tightline, dramatic eye look. Took a chance on this nude shade, Walk of Shame, and was amazed at how much it opens up the eye when lining the waterline. Sort of the "I'm not wearing eye makeup but don't I look good" appeal. I have very sensitive eyes and it hasn't caused any issues even though it's on the waterline.
Retrostyle
3found this helpful
June 9, 2016

Disappears throughout the day!

I was excited to try this as it sounded promising, but unfortunately it just didn't stay put. I applied the liner as recommended, let it set, but noticed throughout the day I still had smudges of color under my lower lid and areas where it appeared I had applied nothing. Very disappointing!
Ireneraj
2found this helpful
Nov 6, 2026

Easy application and great color payoff

[This review was collected as part of a promotion.] Really great eyeliner!! Urban decay never misses - it goes on easy, stays in your waterline, and is the perfect smokey eye look. It’s super smooth so application is very easy!
Reposted from urbandecay.com
JuliaM
Oct 22, 2026

Great application

This eyeliner smooth, blendable, and lasts all day.
Reposted from urbandecay.com
BettyB
Oct 12, 2026

The best eyeliner

[This review was collected as part of a promotion.] I LOVE urban decay eyeliners. They are my go to for pencils because they glide on easily and I love to use a brush to smoke it out on my lash line. They are super long lasting and don’t irritate my sensitive eyes.
Reposted from urbandecay.com
PaigeT
Sept 27, 2026

Pigmented but will transfer to bottom waterline

[This review was collected as part of a promotion.] Great pigmentation but lost a star because it does transfer slightly from the upper waterline to the bottom but it looks nice still. Great classic eyeliner
Reposted from urbandecay.com
DelaneyI
Sept 8, 2026

Good to use for waterline

[This review was collected as part of a promotion.] I haven’t used a waterline pencil in a while but I feel like urban decay has some of the best eyeliners so I was excited to give this a try. I applied this for a date night and was overall happy with the results for how long I had it on. I didn’t find that the product was uncomfortable to wear or use. Depending on how wet my eyes were would effect fading but overall was happy with the product. I don’t know that this is something I would put on to wear all day
Reposted from urbandecay.com
AlexaH
Aug 25, 2026

Nice eyeliner pencil

[This review was collected as part of a promotion.] This is a nice eyeliner pencil. The shade is great and it has some build ability. The wear time could have been better for me and I had some transfer to under my eye.
Reposted from urbandecay.com
LaurenH
Aug 18, 2026

Beautiful shade - creamy formula!

[This review was collected as part of a promotion.] This is such a creamy and easy to use pencil! It has great pigment and doesn’t tug at my eyelids at all! I’m a big fan of the shade, it’s subtle but enough to really make my eyes pop
Reposted from urbandecay.com
HeatherB