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(1167)1167

Shadow Insurance 24-Hour Eyeshadow Primer

Too Faced

Current Price $30.00
Color
Color: Translucent
One Size
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Sold by Nordstrom
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Highlights

  • Cruelty-free
  • Best for: Normal skin
  • Waterproof

Details & care

What it is: A best-selling formula that intensifies color and helps lock down eyeshadow for up to 24 hours of noncreasing, fade-resistant wear.

What it does: Formulated with an essential blend of skin-loving ingredients plus an easy-blend doe-foot wand for seamless, professional application, this translucent eyeshadow primer glides on weightlessly, helps protect against blue light damage and fights breakthrough oil to help keep eyeshadows smooth and waterproof.

How to use: Apply a pea-sized amount onto your eyelid using the doe-foot applicator. Blend using a clean fingertip or a flat eyeshadow brush from your lashline up to your brow bone. Let dry then follow with your eyeshadow.

Pro tips: To help eliminate smudging on the lower lashline, apply a small amount of primer using a clean fingertip or a flat brush. Follow with your eyeshadow, eyeliner or mascara if desired.

  • 0.2 oz.
  • Paraben-free
  • Cruelty-free
  • Made in the USA
  • Item #6913809
  • Core Product ID 333336PE4E

Ingredients

Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

Shipping & returns

Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.

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  • Email gift message (free)
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  • Fabric gift bag ($5)
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Too Faced

A serious makeup brand that knows how to have fun, Too Faced is unabashedly pink, pretty and feminine—with a playful wink. Jerrod Blandino and Jeremy Johnson founded the company in 1998, infusing it with a rebellious spirit, visionary focus and unexpected humor that define the brand to this day. Too Faced inspires confidence to experiment and encourages women to "own their pretty."

Reviews

(1167)11674.2 out of 5
Write a Review

Most helpful positive review

Dec 31, 2023

Swear by this stuff

Everyone raves about urban decay's eyeshadow primer, but I think the Too Faced one works better for my skin. I tend to get more oil on my lids, but this primer really looks everything in place. I will even use this on other spots on my face (ie corners of the mouth) to help avoid creasing from other makeup products like concealer.
FutureDO2024
1found this helpful

Most helpful critical review

May 29, 2025

Change in Packaging a Huge Disappointment

I used to love Too Faced Shadow Insurance, but since they moved to the applicator and hard plastic container, I must change brands. I cannot control the amount of product I obtain when pulling the applicator out, the applicator does not work well to apply the product, and there seems to be less product. I am compelled to move to a different product line. Please go back to your small squeeze tube to dispense the eye shadow insurance!
msnquilter
3found this helpful

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5 stars56%
4 stars23%
3 stars11%
2 stars4%
1 star5%

Pros:

Cons:

May 29, 2025

Change in Packaging a Huge Disappointment

I used to love Too Faced Shadow Insurance, but since they moved to the applicator and hard plastic container, I must change brands. I cannot control the amount of product I obtain when pulling the applicator out, the applicator does not work well to apply the product, and there seems to be less product. I am compelled to move to a different product line. Please go back to your small squeeze tube to dispense the eye shadow insurance!
msnquilter
3found this helpful
Dec 31, 2023

Swear by this stuff

Everyone raves about urban decay's eyeshadow primer, but I think the Too Faced one works better for my skin. I tend to get more oil on my lids, but this primer really looks everything in place. I will even use this on other spots on my face (ie corners of the mouth) to help avoid creasing from other makeup products like concealer.
FutureDO2024
Color:
Translucent
1found this helpful
Apr 5, 2023

Hate the new dispenser!

I have used this product for many years and loved it. Unfortunately, the new dispenser is terrible. The tube version was easier to use and it would last over a year. I bought the new version a few months ago and have already run out... or there is still product in the container but the wand sucks... who knows?!? I am currently looking for a new primer.
Verified purchase
Shinegirl78
Size purchased:
One Size
Color:
TRANSLUCENT
1found this helpful
Feb 17, 2026

Best primer there is

It is so worth the price. Leaves your eyeshadow looking perfectly. You won't regret buying it. It is a great investment.
Reposted from nordstromrack.com
Verified purchase
Robyn
June 4, 2024

Normal base for eyeshadow

Not a bad base to poke at. Extends the staying power. The shadows easily blend on it. Everything you need in the base is there. I'll buy again.It doesn't smell like anything
Reposted from toofaced.com
anntatts
Apr 17, 2024

Hard to use and very dry

This product comes in a tube which you can apply with the provided brush. The formula is quite thick especially compared to other eyeshadow primers such as Urban Decay Eye Potion or Rare Beauty Eye Shadow Base. I like mixing one part of eye shadow base with one part of concealer and this product does not mix with concealer. By itself, it is hard to use and it dries so fast that you should put extra effort while working on it. Moreover, the eye shadow just sticks on it and it is impossible to spread the eye shadow after it makes contact with the material.
Reposted from toofaced.com
homenumrevelio7