Lunar New Year First Care Activating Serum

What it is: An essential first-step serum formulated to promote a glowing, healthy look, in limited-edition Lunar New Year packaging.

What it does: This serum nourishes and firms the complexion to provide a healthy glow. It's formulated with a JAUM Balancing Complex, which is formulated from five carefully selected Korean herbal ingredients for concentrated, comprehensive skin care. Use is as the first step in your routine after cleansing to boost the absorption, usage and results of your skin products. This limited-edition bottle is inspired by the intricate beauty of Korean traditional patchwork quilts. The distinct geometric shapes are reinterpreted through a modern lens, delivering the happy, festive spirit of new beginnings filled with love.

How to use: Use day and night after cleansing as the first step in your skin care routine. Apply 2–3 pumps onto your palms and spread evenly across your face. Gently press your palms onto your face to help absorption.