Current Price $29.00
Black Owned/Founded
15 oz
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Free returns anytime
Sold by Nordstrom
Details & care
What it is: A lightweight and slippy styling custard that provides a hydrated hold, definition and shine for the entire family.
What it does: Lightweight and slippy, the Styling Custard detangles while providing hold for kids and adults. It contains flaxseed oil, agave, Irish moss and chamomile for a hydrated hold, definition and shine. It is perfect for wet or dry ponytails, braids-out and Bantu knots. Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering with notes of neroli, rose and patchouli.
How to use: On clean, damp hair, apply to small sections. Smooth from root to tip, and style as desired. Use as desired.
- 15 oz.
- Paraben-free; phthalate-free; sulfate-free; formaldehyde-free; mineral oil-free; formaldehyde releasing agent-free; oxybenzone-free; coal tar-free; hydroquinone-free; triclocarban-free; triclosan-free; gluten-free; silicone-free; retinyl palmitate-free
- Made in the USA
- Black Owned/Founded
- Item #10310785
Ingredients
: Water/Aqua/Eau, Glycerin, Polyquaternium-37, Polysorbate 20, Polyquaternium-11, Methyl Gluceth-10, Linum Usitatissimum (Linseed) Seed Oil, Chamomilla Recutita (Matricaria) Extract, Chondrus Crispus Extract, Agave Rigida (Sisal) Extract, Panthenol, Phenoxyethanol, Fragrance/Parfum, Ethylhexylglycerin, Benzyl Benzoate, Hexyl Cinnamal, Amyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Limonene, Coumarin, Caramel/
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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Pattern Beauty
Pattern Beauty by Tracee Ellis Ross offers a breadth of natural beauty and hair care products to fulfill, embrace and celebrate the needs of the curly, coily, tight and textured hair community. The brand is Black-owned and Blacked-founded, and promises to nourish your hair with effective products and cherish your health with safe ingredients, keeping your hair healthy and hydrated.
Most helpful positive review
Feb 3, 2026
An Absolute YES!
YES! ABSOLUTELY YES! I was running out of my curl gel and decided to give my unopened jar of Styling Custard… WOW! I’m so glad I did that. This product is absolutely wonderful! My curls are on point and my hair feels and looks GREAT! This is my new FAV;-) My hair is saying THANK YOU PATTERN!
Shanavwill
Reposted from PATTERN Beauty
Most helpful critical review
Aug 4, 2025
Possible defective product?
Yes . I returned your products by FedEx a couple of weeks ago as per your Co. instructions because I had to use the entire bottle of shampoo to wash out the smell of the Conditioners because they left my hair with a strong sour smell. I am still waiting on my refund. So far no correspondence from your company.
Evangeline H.
Reposted from PATTERN Beauty
5 stars
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2 stars
1%
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Pros:
Cons:
Current reviews don’t mention any.Sort by Most Helpful
Size
Shanavwill
Reposted from PATTERN Beauty
Feb 3, 2026
An Absolute YES!
YES! ABSOLUTELY YES! I was running out of my curl gel and decided to give my unopened jar of Styling Custard… WOW! I’m so glad I did that. This product is absolutely wonderful! My curls are on point and my hair feels and looks GREAT! This is my new FAV;-) My hair is saying THANK YOU PATTERN!
Jamilla P.
Reposted from PATTERN Beauty
Feb 2, 2026
My favorite product for my curls
[This review was collected as part of a promotion.] This is my absolute favorite hair product from the pattern line. If you love the scent like I do then this product has the strongest scent that last. I used it for a Braidout and it left my hair feeling moisturized and gave nice shine and hold. I also love the amount of product that comes in the container. You really do get your moneys worth. Must try
Jezebel P.
Reposted from PATTERN Beauty
Jan 29, 2026
THE CURLS AND MOISTURE
[This review was collected as part of a promotion.] Excellent and kept my hair moisturized and ready for the day/week. Perfectly paired with the mousse i might add!
Porscha E.
Reposted from PATTERN Beauty
Jan 29, 2026
Curls are popping
[This review was collected as part of a promotion.] The custard help give my curls definition and bounce. The quality of the product is thick and easy to use. The custard leaves my hair slick and easy to style. One of my favorite wash n go products.
Nekeisha Z.
Reposted from PATTERN Beauty
Jan 29, 2026
I’m in love
[This review was collected as part of a promotion.] Idk what I was doing all this time without this product. Please don’t be like me lol get it now, I promise you won’t regret it
Bre P.
Reposted from PATTERN Beauty
Jan 28, 2026
The best
[This review was collected as part of a promotion.] No frizz. Strong hair holds. My finger coils AND sleek buns have never held up so well
