Current Price $29.00
Black Owned/Founded
Details & care
What it is: An oil-rich styling cream that provides superior moisture penetration and touchable hold while preventing breakage.
Who it's for: Ideal for curly, coily and tight hair textures.
What it does: The styling cream provides superior moisture penetration and touchable hold when setting hairstyles like twist outs, braid outs, Bantu knots and wash-and-gos. Shea butter, cacay oil and sweet almond oil nourish hair while preventing breakage and damage. The brand's founder Tracee Ellis Ross picked a fragrance that's clean and not overpowering with notes of neroli, rose and patchouli.
How to use: Apply the cream on wet or dry hair as you style or braid. For protective styles, use the cream to seal the hair with moisture before styling. For locs, apply cream as you retwist each strand for shine, definition and hold. Use as desired.
- Pump only included with 25 oz. bottle
- Made in the USA
- Black Owned/Founded
- Item #10310655
Ingredients
Water/Aqua/Eau, Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Glycerin, Ceteareth-20, PEG-40 Hydrogenated Castor Oil, Cocos Nucifera (Coconut) Oil, PEG-120 Methyl Glucose Dioleate, Theobroma Cacao (Cocoa) Seed Butter, Potassium Carbonate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Caryodendron Orinocense Seed Oil, Cocos Nucifera (Coconut) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, PEG-60 Hydrogenated Castor Oil, Aloe Barbadensis Leaf Extract, Hydrolyzed Wheat Protein, Ethylhexylglycerin, Caprylyl Glycol, Polysorbate 60, Citric Acid, Phenoxyethanol, Hydroxyethylcellulose, Disodium EDTA, Disodium Phosphate, Sodium Phosphate, Sodium Benzoate, Benzyl Alcohol, Phenethyl Alcohol, Potassium Sorbate, Sodium Sulfite, Fragrance/Parfum, Benzyl Benzoate, Hexyl Cinnamal, Amyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Limonene, Coumarin
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
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Pattern Beauty
Pattern Beauty by Tracee Ellis Ross offers a breadth of natural beauty and hair care products to fulfill, embrace and celebrate the needs of the curly, coily, tight and textured hair community. The brand is Black-owned and Blacked-founded, and promises to nourish your hair with effective products and cherish your health with safe ingredients, keeping your hair healthy and hydrated.
Most helpful positive review
June 8, 2026
Styling Cream
[This review was collected as part of a promotion.] I totally love this styling cream. I purchased a small jar to test it out. It made my hair soft. It worked on fry and wet hair. It worked perfectly for me. I will definitely be purchasing the larger size. Good work Mz. Ross. Great product.
Diann T.
Reposted from PATTERN Beauty
Most helpful critical review
Apr 18, 2026
NO NOT BUY THIS!!!!
This was the worst gel I have ever used on my hair. I have really curly hair, so I was very hopeful that this gel would do the trick to hold it in place when I diffuse it, but it didn't and it made it really frizzy. On top of that, when I would go to wash my hair and de tangle it in the shower, my hair was extremely tangled. I ended up loosing a lot of my hair in the shower because of the huge knot clumps. This had never happened to me before, ao I did a few tests to see if it was the gel and it was. NO NOT BUY THIS PRODUCT!
Sylvia M.
Reposted from PATTERN Beauty
5 stars
82%
4 stars
8%
3 stars
4%
2 stars
3%
1 star
3%
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Sort by Most Helpful
Size
Diann T.
Reposted from PATTERN Beauty
June 8, 2026
Styling Cream
[This review was collected as part of a promotion.] I totally love this styling cream. I purchased a small jar to test it out. It made my hair soft. It worked on fry and wet hair. It worked perfectly for me. I will definitely be purchasing the larger size. Good work Mz. Ross. Great product.
Taryn T.
Reposted from PATTERN Beauty
June 6, 2026
My Favorite Product
[This review was collected as part of a promotion.] This is the only product I need when creating a twist out style. Has the perfect amount of hold and incredibly moisturizing
Effia H.
Reposted from PATTERN Beauty
June 5, 2026
Fabulous
[This review was collected as part of a promotion.] I use the styling cream for my twist outs. They look soo hydrated and glossy for days or until I take my twist out. From then it starts to dry out but that's normal for my 4b/4c hair. . .
joy g.
Reposted from PATTERN Beauty
June 5, 2026
Styling Cream
[This review was collected as part of a promotion.] Great product. Locks moisture into my curls. Love it!
Danielle B.
Reposted from PATTERN Beauty
May 26, 2026
I love this product. I
[This review was collected as part of a promotion.] I love this product. I use it with the curl gel and get perfect all day curls!!
Natashia B.
Reposted from PATTERN Beauty
May 25, 2026
First time user
[This review was collected as part of a promotion.] I love how this does not leave my hair flaky after it drys. My hair is bouncy and not fizzy.
