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Details & care
What it is: A demi-matte sculpting pomade to provide buildable control, texture and definition for flexible styling.
What it does: This moldable hair pomade provides flexible styling and shape, using nourishing plant-based waxes. The easy-to-use demi-matte formula tames frizz and flyaways without adding shine, providing an all-day hold without crunch or flaking. It provides flexible, sculptable 24-hour hold.
Key ingredients:
- Yuzu extract: a powerful antioxidant that protects hair from environmental aggressors
- Plum oil: provides lightweight moisture for softer, shinier, healthier-looking hair
- Super B-Complex: a proprietary blend of B vitamins that work together to promote healthy-looking hair
- 3.4 oz.
- Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc
- Cruelty-free
- Made in the USA
- Black Owned/Founded
- Item #10388800
Ingredients
Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax*, Ricinus Communis (Castor) Seed Oil*, Glycerin*, Polyhydroxystearic Acid*, Cetearyl Alcohol*, Tribehenin*, Pullulan*, Lauryl Laurate*, Ceteareth-20*, Kaolin, Fragrance (Parfum), Prunus Domestica Seed Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Butyrospermum Parkii (Shea) Butter*, Panthenol, Jojoba Esters*, Niacinamide, Folic Acid, Pyridoxine HCl, Rosa Canina Fruit Oil*, Biotin, Camellia Oleifera Seed Oil*, Sodium Carbonate, Stearic Acid*, Oryza Sativa (Rice) Bran Wax*, Carbomer, Hydroxystearic/Linolenic/Oleic Polyglycerides*, Citrus Junos Peel Extract*, Tocopherol, Sodium Hydroxide, Caprylhydroxamic Acid*, Benzyl Alcohol * Coconut, vegetable, or plant derived
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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Most helpful positive review
Feb 16, 2026
Hydrating
The formula feels silky and glides on effortlessly on my hair. It keeps my locks hydrated throughout the day without causing excess shine. I’ve seen a gradual improvement in overall smoothness, and my hair feels softer, especially around areas that tend to get dry and brittle. This is a lovely hydrating product, such a pleasure to apply it
Eve J
Reposted from spacenk.com
Most helpful critical review
July 6, 2024
This one doesn't make the cut
Typically love Briogeo, but this is literally glue. And for me, smells terrible.
PickyAF
1found this helpful
5 stars
59%
4 stars
12%
3 stars
12%
2 stars
12%
1 star
6%
Pros:
Cons:
Current reviews don’t mention any.Sort by Most Helpful
PickyAF
July 6, 2024
This one doesn't make the cut
Typically love Briogeo, but this is literally glue. And for me, smells terrible.
1found this helpful
Marcus C.
Reposted from briogeohaircare.com
June 8, 2026
Pails in comparison to Coil Custard
[This review was collected as part of a promotion.] Bring back Coil Custard. It is a superior product and works much better for curly hair.
Eve J
Reposted from spacenk.com
Feb 16, 2026
Hydrating
The formula feels silky and glides on effortlessly on my hair. It keeps my locks hydrated throughout the day without causing excess shine. I’ve seen a gradual improvement in overall smoothness, and my hair feels softer, especially around areas that tend to get dry and brittle. This is a lovely hydrating product, such a pleasure to apply it
Judith W.
Reposted from briogeohaircare.com
Feb 5, 2026
Simply amazing
[This review was collected as part of a promotion.] I’ve been looking for a product that works like this for a long time. This hair styling paste give me natural shine and separation, it’s buildable and holds throughout the day to the second day. Washes out easily I love it
Ivorsattic
Reposted from spacenk.com
Dec 8, 2025
Too sticky for me and dried out
I find this stuff difficult to manipulate due to its stickiness, it felt gluey. The malleability once on the hair was not easy.
I also didn't close the lid fully (it was secure though), and the product dried up and couldn't be wetted nor reused, so most was wasted.
NKBD
Reposted from spacenk.com
Nov 24, 2025
Not bad at all
Bought this as I was looking for something with strong hold outside of Gel and it was a lot better than expected! It’s got a great hold to it, thought you will need an edge control or slick stick to get that super laid pony. Only downside I’d say is it does leave your hair quite greasy the following day.