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  5. Mascara
(1388)1388

Straight Up Volumizing Peptide Mascara

RMS Beauty

$15.00 – $29.00Current Price $15.00 to $29.00
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Highlights

  • Natural beauty
  • Cruelty-free
  • Volumizing

Details & care

What it is: A clean, smudge-free mascara that delivers up to 12 hours of full lash lift and volume.

What it does: It contains a powerful mix of living ingredients that help create thick, full, long lashes, while pro peptides help strengthen, revitalize and nourish. The mascara is formulated with the brand's exclusive tri-locking system, which helps deliver smudge-free, flake-free, super-long wear.

How to use: For wide-awake eyes, hold the brush horizontally and coat each lash. For more volume, apply additional coats.

  • Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc; also free of oils and fragrances
  • Cruelty-free
  • Made in the USA
  • Forest Stewardship Council® (FSC) certified, ensuring forest management that preserves biological diversity and benefits the lives of local people and workers
  • Item #6221646
  • Core Product ID 333335Y2M9

Ingredients

Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (non-GMO), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499). *Organic
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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RMS Beauty

RMS Beauty is an organic color cosmetics line founded in 2008 by celebrity makeup artist Rose-Marie Swift. The brand's products are not only nontoxic, they actually heal and nourish skin. The RMS Beauty line is formulated with raw, food-grade and organic ingredients in their natural state—allowing their living, healing attributes to penetrate and rejuvenate the skin.

Reviews

(1388)13884.3 out of 5
Write a Review

Most helpful positive review

June 20, 2021

great buy

I LOVE this mascara! I did not curl my lashes because it’s a pain and even then this mascara has crazy lifting skills. It doesn’t clump or flake and it comes off easily with water so it is definitely not waterproof but you won’t look bad afterwards. I also put castor oil on my lashes to help the grow and assist the mascara a little bit.
2broke4designer
5found this helpful

Most helpful critical review

Oct 29, 2026

Brush is too fat!

I disliked this mascara! I have loved every product from RMS and this is the first one that I disliked. The brush is the problem. It is too big. I have long lashes but the brush is still too big.
Debra W.
Reposted from RMS Beauty

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5 stars68%
4 stars13%
3 stars9%
2 stars5%
1 star5%

Pros:

Cons:

June 20, 2021

great buy

I LOVE this mascara! I did not curl my lashes because it’s a pain and even then this mascara has crazy lifting skills. It doesn’t clump or flake and it comes off easily with water so it is definitely not waterproof but you won’t look bad afterwards. I also put castor oil on my lashes to help the grow and assist the mascara a little bit.
2broke4designer
5found this helpful
Aug 24, 2021

Not dramatic enough

The results just weren’t dramatic enough for me. I prefer a bit more length and volume. It does wear well throughout the day and come off easily upon removal.
Shannon321
Color:
NO COLOR
1found this helpful
Nov 7, 2026

Unfortunately, a no for me

The first time I used it my eyes started to burn and water as I was applying it. I do not have sensitive eyes. I’ve never had issues with makeup like this before. There must be an ingredient that is irritating for me personally.
Reposted from RMS Beauty
Brieanna
Nov 6, 2026

Love this mascara, thickens lashes.

[This review was collected as part of a promotion.] Love this mascara, thickens lashes. Does not flake and does not irritate my sensitive eyes!
Reposted from RMS Beauty
Judy H.
Oct 31, 2026

Go to mascara for years

[This review was collected as part of a promotion.] Not too clumpy and gives great volume without looking over the top
Reposted from RMS Beauty
Haley
Oct 29, 2026

Brush is too fat!

I disliked this mascara! I have loved every product from RMS and this is the first one that I disliked. The brush is the problem. It is too big. I have long lashes but the brush is still too big.
Reposted from RMS Beauty
Debra W.
Oct 29, 2026

Meh

[This review was collected as part of a promotion.] Does not impress me as anything special. Some clumping out of the tube and not particularly extending on my lashes. Maybe I have an old tube? Does come off easily which is nice.
Reposted from RMS Beauty
S G.
Oct 28, 2026

It’s an excellent mascara with

[This review was collected as part of a promotion.] It’s an excellent mascara with the great ingredients. I think it would be even better if the brush be more narrow.
Reposted from RMS Beauty
Aldona R.
Oct 28, 2026

Love this mascara…especially travel size,

[This review was collected as part of a promotion.] Love this mascara…especially travel size, I was throwing the big sizes out. Now - I just buy these! Don’t stop making them. ♥️
Reposted from RMS Beauty
Elaine L.
Oct 28, 2026

Wet, but natural

[This review was collected as part of a promotion.] It's a good one, perhaps a bit too wet for my stick-straight lashes. However, after a while it thickened and was wonderful (and still is).
Reposted from RMS Beauty
Ines M.
Oct 28, 2026

Long lasting and clean

[This review was collected as part of a promotion.] What I love most about RMS is that I can feel good about using their products. I love that they’re clean, thoughtfully formulated, and made with ingredients I feel comfortable putting on my skin. And on top of that, the products really perform. Like this mascara! Long lasting, doesn’t flake and clean! That combination is what keeps me coming back to RMS.
Reposted from RMS Beauty
Newsletter S.
Oct 28, 2026

Great product

[This review was collected as part of a promotion.] Ease of application. Lengthens and keeps lashes defined
Reposted from RMS Beauty
Rose K.
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