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Details & care
What it is: A hydrating and collagen-enhancing self tan serum that boosts your skin from the outside in.
What it does: Hyaluronic acid and vitamin B5 to hydrate, reduce redness & even skin tone, the serum also contains a new collagen-enhancing complex, known to help firm, smooth and soothe skin. Perfectly formulated to nourish, smooth and hydrate the skin while your streak-free and sunkissed glow subtly develops to last for days.
How to use: Exfoliate and moisturize dry areas in advance. Glide on with our Mitt, using the light golden sheen to guide application to ensure no missed patches. Your natural looking tan subtly develops over 4-8 hours. No need to rinse. Exfoliate and moisturize regularly to prolong your glow.
- 6.7 oz
- Vegan
- Paraben-free; phthalate-free; sulfate-free
- Cruelty-free
- Made in the UK
- Item #7514110
Ingredients
Aqua (Water), Dihydroxyacetone, Butylene Glycol, Polysorbate 20, Trehalose, Phenoxyethanol, Hydroxyethylcellulose, Saccharide Isomerate, Panthenol, Sodium Metabisulfite, Parfum (Fragrance), Maltodextrin, Caramel, Citric Acid, Ethylhexylglycerin, Sodium Hyaluronate, Biosaccharide Gum-1, Linalool, Benzyl Salicylate, Niacinamide, Sodium Citrate, Coumarin, Limonene, Hexyl Cinnamal, Hydroxycitronellal, Geraniol, Alpha-Isomethyl Ionone, Sodium Hydroxide.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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St. Tropez
Founded in 1993, St. Tropez specializes in head-to-toe self-tanning products that are perennial favorites among celebrities and beauty editors. Known for its great-smelling, non-streaking, ultra-hydrating formulas, St. Tropez brings you the sun-kissed magic of the Riviera, delivering quality and excellence in every product it makes.
Most helpful positive review
Mar 12, 2023
Loved how it applied and the No transfer
I’m new to self tanning, but I’ve heard great things about St. Tropez. So when I saw the Luxe Body serum that not only gives you a great tan, but is good for your skin, I was sold! Applied it before bed and woke up to such a beautiful bronze tan. Applied with their velvet mitt; application was smooth and easy. The product smelled really nice and felt hydrating on the skin. There was absolutely no transfer on my sheets. This was a gifted item.
Karina
6found this helpful
Most helpful critical review
Nov 24, 2025
wanted to love this
I wanted to love this but it’s a no for me. I’ve tried applying with a mitt and a brush, but it comes out streaky and uneven no matter what I do. Disappointing.
TT1114
5 stars
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Pros:
Cons:
Current reviews don’t mention any.Sort by Most Helpful
Jillianb
Mar 10, 2023
But of a learning curve but works!
I am definitely not a newbie at self tanners but this one caught me off guard. I did do my skin prep which includes exfoliating FYI. First I love the serum consistency and it glides over your skin really well and the mitt does too. It smells absolutely amazing, not at all like a self tanner. It’s claims to be transfer proof are also spot on. It dries really fast and you can go about your day but don’t get sweaty doing too much. It will streak. Also there is zero guide color so it is difficult to know where it’s too much and where there isn’t enough, and I lost the booklet it came with which must have had the glow guide. So it ended up super streaky and patchy for me because I had no idea how much I had on in some areas. I am going to try it again after I get it off, it is a nice product and it did work very well for one use. There is just a bit of a learning curve.
9found this helpful
Karina
Size purchased: 6.7 oz
Mar 12, 2023
Loved how it applied and the No transfer
I’m new to self tanning, but I’ve heard great things about St. Tropez. So when I saw the Luxe Body serum that not only gives you a great tan, but is good for your skin, I was sold! Applied it before bed and woke up to such a beautiful bronze tan. Applied with their velvet mitt; application was smooth and easy. The product smelled really nice and felt hydrating on the skin. There was absolutely no transfer on my sheets. This was a gifted item.
6found this helpful
Emileealexa
Mar 5, 2023
Amazing Natural Tan!
Love st. Tropez products and this one doesn’t disappoint! I am so impressed by this product. The fact that is is made up of 100% natural tanning active ingredients is incredible. I love that you also don’t need to rinse this off either! Very cool product, will definitely be rebuying.
6found this helpful
Wendy
Mar 20, 2023
Quick natural tan
I am very happy with the results I received with The St. Tropez Luxe Serum! The color started developing immediately with a visible change within 4 hours. Final color was achieved soon after and it was natural and streak free. The application was super simple thanks in big part to the mitt! This was gifted by St. Tropez, but all opinions are my own.
4found this helpful
Bestselftanner
Size purchased: 6.7 oz
Oct 4, 2024
The Best Self Tanner
I was skeptical with this one. I’ve been on a search for a self tanner that doesn’t smell bad and does the job. I’ve never tried a serum and gave this one a shot.
The best by far. I tested my arm just to see how it will turn out. Please see photo for results. I am shook!
3found this helpful
Skinovations
Size purchased: 6.7 oz
May 14, 2023
Not my favorite
This is good but I feel like it gives off a more orange tint to it but it applies a lot easier than other tanning products. I still use it but it isn’t my go to. Might work better on darker skin tones, I’m fairly pale.
3found this helpful
