Highlights
- Good for: Dryness
- Good for: Oily skin & large pores
- Best for: Normal skin
Details & care
What it is: A fresh, watery lotion for men that provides instant and long-lasting hydration without greasiness.
What it does: This lightweight, non-comedogenic moisturizer helps improve the skin barrier function and visibly reduces the look of pores over time while offering 12 hours of hydration. It visibly improves roughness in 4 weeks and can be used as an aftershave to protect against roughness and razor burn.
How to use: Pat and smooth evenly over face after cleansing or shaving.
- 5 oz.
- Dermatologist tested
- Paraben-free; mineral oil–free
- Made in Japan
- Asian Owned/Founded
- Item #10124224
Shipping & returns
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Shiseido
150 years of innovation from Japan. 2,500 patents. 28,000 clinical trials. Nutrient-rich ingredients. Healthy, vibrant skin for all, at any age. Shiseido Ginza Tokyo.
Most helpful positive review
Dec 19, 2025
DAILY MOISTURIZER FOR ME
My daily moisturizer and is light and does a great job maintaining the moisture of my skin the whole day.
BryanAlain
Verified purchase
Reposted from shiseido.com
Most helpful critical review
Nov 22, 2024
I would NOT buy this product again.
I was expecting a "lotion" like I have had in the past. This is just like liquid water. I can't tell if it is benefiting me or not.
Aaron
Verified purchase
Reposted from shiseido.com
shiseido.com response
Hello Aaron, Thank you so much for taking the time to try Hydrating Lotion and for sharing your views. We are sorry to hear that this product did not work for you. Hydrating Lotion is a lightweight nongreasy formula that is fast absorbing while providing 12 hour hydration, reducing roughness, strengthening skin barrier and preventing razor burns. We would love to help and invite you to chat with a Skincare Expert or book a Virtual Consultation so we may find the right product for your skin type and needs: https://www.shiseido.com/us/en/consultation/ -Kristena, Skincare Expert
5 stars
88%
4 stars
6%
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0%
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1 star
6%
Pros:
Cons:
Current reviews don’t mention any.Sort by Most Helpful
BryanAlain
Reposted from shiseido.com
Verified purchase
Dec 19, 2025
DAILY MOISTURIZER FOR ME
My daily moisturizer and is light and does a great job maintaining the moisture of my skin the whole day.
AK
Reposted from shiseido.com
Dec 7, 2025
Perfect Hydrating Lotion
I've been using the Shiseido Men Hydrating Lotion for a few years, and I'm genuinely impressed. The lotion absorbs quickly without leaving a greasy residue, and it keeps my skin feeling hydrated and refreshed throughout the day. My skin looks smoother and healthier, and it has a subtle, pleasant scent that's not overpowering. This is definitely a must-have for anyone looking to maintain well-moisturized skin with minimal effort. Highly recommend!
Bleyer
Reposted from shiseido.com
Verified purchase
Oct 18, 2025
Amazing product, all men should be using
Super mild, after shave and face moisturizer. Besides helping shrink your pours. This is sn amazing product that I use after I wash my face or shave. Even for men who don't use moisturizer, this product keeps your skin hydrated. Goes on fresh, not greasy or smelly in any way. This should be on every man's vanity.
Sam
Reposted from shiseido.com
Sept 18, 2025
User for life
I've been using these products since I was a teen and I've never looked back. My skin always feels and looks hydrated and full
SCOTT
Reposted from shiseido.com
Verified purchase
July 22, 2025
Used for years and will continue
Have used for years, and will continue. My previous review is the same: pleasant subtle fragrance, sometimes for scalp, too.
Giao
Reposted from shiseido.com
Verified purchase
Apr 19, 2025
They have been working great on my face.
I have used this continuously as the first step, the second step being the Energizing Moisturizer, and the third and final step being the Sunscreen, and they have helped my face a lot over the years. The acne that I used to have has gone as well.
