What it is: An innovative mascara that balances bold, buildable volume with masterful precision and exceptional control.

What it does: Its unique brush design features two concave styles to boost volume and two flat sides for extra lift. Lashes are wrapped in a weightless, clump-, flake- and smudge-resistant formula that lasts 24 hours. It provides a 250% increase in volume and 47% increase in length with just one coat (in an in-vitro study on bare lashes). Memory flex bristles on the brush maintain the shape and integrity of the brush throughout the mascara's entire lifespan. A wax blend creates the perfect balance of structure and flexibility and a film former helps prevent pigment from smudging and sets curl for 24 hours.

How to use: Starting at the base of the lashes, use the flat side of the brush to deposit product from root to tip with lifting motions. Rotate the brush and use the curved side to separate lashes and build additional volume.