Highlights
- Good for: Dullness
- Good for: Large pores
- Best for: Dry skin
Details & care
What it is: A skin care-active primer that delivers instant glow and provides long-lasting hydration.
Who it's for: Ideal for all skin types.
What it does: The primer instantly smoothes and brightens for better makeup application, finish and wear. In just one week, bare skin is visibly more even-toned, hydrated and smooth. It is powered by fermented kefir and niacinamide, two prebiotics that fuel the ability to maintain a healthy microbiome.
How to use: Use fingers to apply a pea-sized amount of the primer from the center of face outward. Apply to the entire face, t-zone or anywhere you want to smooth, brighten and diffuse pores and fine lines. Wear under any makeup to improve makeup application, finish and wear.
- 1 oz.
- Made in the USA
- Asian Owned/Founded
- Item #10221353
Ingredients
Active Ingredients: Purpose Avobenzone 2.5% Sunscreen Octinoxate 4.9% Sunscreen Octocrylene 5.0% Sunscreen Inactive Ingredients: Wateralcohol Denat.Glycerinbutylene Glycolniacinamidesilicaisodecyl Neopentanoatetriethylhexanoinglyceryl Diisostearatepeg-60 Hydrogenated Castor Oillactobacillus/Rice Fermentxanthan Gumtocopheryl Acetatepolyquaternium-51lavandula Angustifolia (Lavender) Oilsanguisorba Officinalis Root Extractsodium Acetylated Hyaluronatecitrus Junos Seed Extractcamellia Sinensis Leaf Extractbatyl Alcoholbehenyl Alcoholcarbomerdimethylacrylamide/Sodium Acryloyldimethyltaurate Crosspolymerpotassium Hydroxidealcoholacrylates/C10-30 Alkyl Acrylate Crosspolymertocopheroltrisodium Edtasodium Metaphosphatesodium Metabisulfitebhtchlorphenesinphenoxyethanoliron Oxides /
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
Gift options
Choose your gift options at checkout. Some items may not be eligible for all gift options.
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Shiseido
150 years of innovation from Japan. 2,500 patents. 28,000 clinical trials. Nutrient-rich ingredients. Healthy, vibrant skin for all, at any age. Shiseido Ginza Tokyo.
Most helpful positive review
Mar 24, 2026
Fantastic!
I was afraid of buying this primer because the description mentions that is better for dry or normal skin, but it works perfect for my oily skin too! Goes very smooth, I love the fact that is 25 SPF !
italiana9
Verified purchase
Most helpful critical review
Mar 8, 2024
Pass
I really wanted to love this product but I had an allergic reaction to it!! I was gifted by shesideo for an honest review! It made me breakout in the worst hives I've ever experienced so for that reason I wouldn't recommend
Katie
Reposted from shiseido.com
shiseido.com response
Hello Katie,
We are sorry to hear about your experience with our product line and we appreciate you bringing it to our attention. We have notified the relevant team about your experience.
-Beverly, Skincare Expert
5 stars
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Pros:
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Current reviews don’t mention any.Sort by Most Helpful
Size
italiana9
Verified purchase
Size purchased: 1 oz
Mar 24, 2026
Fantastic!
I was afraid of buying this primer because the description mentions that is better for dry or normal skin, but it works perfect for my oily skin too! Goes very smooth, I love the fact that is 25 SPF !
Was this helpful?
Ava
Reposted from shiseido.com
Verified purchase
Dec 27, 2025
Feels nice on my skin
My skin feels nice when I use it! I can't tell how well it holds my makeup yet or not, but it doesn't make my skin look off textured like many primers, so there's that. :)
Leann
Reposted from shiseido.com
Verified purchase
Oct 17, 2025
Glow primmer
This primer blurs imperfections and I love the cooling feel when I put it on my face.
Carrie
Reposted from shiseido.com
Verified purchase
Sept 29, 2025
Love this product!
Wow! I replace my tinted sunscreen moisturizer with Skin Glow and love it. It feels nice on and creates a lovely finish. Some days I don't even use foundation because the primer is enough!
Gail
Reposted from shiseido.com
Apr 17, 2025
This is the most amazing Primer
I use it after my moisturizer and before my foundation for a natural looking healthy glow that lasts all day. My skin is improving, and it looks great! I never do reviews, but this primer deserves one
Amber
Reposted from shiseido.com
Verified purchase
Mar 29, 2025
Excellent primer
A little goes a long way. Feels nice of the skin and doesn't break me out.
