What it is: A super-dry styling formula that adds a cotton-like texture, soft volume and light hold.

Who it's for: All hair types.

What it does: This modern, matte formula instantly smoothes the cuticle and adds a soft bounce for a piecey, second-day hair look. The formula's unique invisible-touch texture wraps each strand with a velvety, primer-like feel that disappears into hair for effortless, camera-ready hair. Cotton extract helps improves hair texture and manageability, pro vitamin B5 protects and smoothes and plant-based oils provide shine and softness. Vegan silk enhances the feel of hair while nourishing it.

How to use: Apply a small amount to damp or dry hair. Spread evenly and style. Blow dry or air dry as desired.