Highlights
- Cruelty-free
- Vegan
Details & care
What it is: The shampoo cleanses and brightens to bring out your brightest blonde.
What it does: Formulated with professional-grade violet pigment and açai extract, this shampoo was designed to enhance cool tones and neutralize brassy hues in blonde, highlighted, grey and silver hair.
Key ingredients:
- Pro-grade violet pigment: helps cancel out yellow and brassy tones
- Açai extract: a superfruit high in antioxidants which help to nourish the hair
- 12 oz.
- Paraben-free; gluten-free
- Cruelty-free
- Vegan
- Item #10328610
Ingredients
Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone. VPS01-S21
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
Gift options
Choose your gift options at checkout. Some items may not be eligible for all gift options.
Delivery
- Email gift message (free)
- Printed gift message (free)
- Fabric gift bag ($5)
Need help finding the perfect gift? We've got you covered.
Most helpful positive review
Jan 15, 2025
work well!
Definitely a good shampoo. I have gray hair , it made my hair nice and silvery.
SilverFoxY
1found this helpful
Most helpful critical review
May 2, 2024
Doesn't work
Not happy. Been using the purple shampoo for about 4 months and I can not get to orange out of my blond! I a not happy!
Kaitlin B.
Reposted from Verb
5 stars
80%
4 stars
16%
3 stars
3%
2 stars
1%
1 star
1%
Pros:
Cons:
Current reviews don’t mention any.Sort by Most Helpful
Size
SilverFoxY
Jan 15, 2025
work well!
Definitely a good shampoo. I have gray hair , it made my hair nice and silvery.
1found this helpful
Maisie V.
Reposted from Verb
June 5, 2026
Verb purple shampoo
This creates a very icy look but doesn’t make your hair/scalp purple which is really nice. Perfect for cutting out brass works best when you use it 3x a week.
Alexis M.
Reposted from Verb
May 12, 2026
Purple shampoo
[This review was collected as part of a promotion.] My blonde hair has never looked brighter! I love it, and it smells wonderful!
Michele R.
Reposted from Verb
Mar 18, 2026
Makes my grey hair shine
This is the best purple shampoo I have ever used, really makes my grays noticeably shinier
Susan D.
Reposted from Verb
Mar 16, 2026
It works
This shampoo definitely makes my hair look a little brighter. I have fine thin hair and it does not weigh me down
Erin G.
Reposted from Verb
Jan 9, 2026
Happy Healthy Curly Graying Hair
[This review was collected as part of a promotion.] I love these products. They have re boosted my curly graying hair.
