Highlights
- Cruelty-free
- Vegan
Details & care
What it is: The shampoo cleanses and brightens to bring out your brightest blonde.
What it does: Formulated with professional-grade violet pigment and açai extract, this shampoo was designed to enhance cool tones and neutralize brassy hues in blonde, highlighted, grey and silver hair.
Key ingredients:
- Pro-grade violet pigment: helps cancel out yellow and brassy tones
- Açai extract: a superfruit high in antioxidants which help to nourish the hair
- 12 oz.
- Paraben-free; gluten-free
- Cruelty-free
- Vegan
- Item #10328610
Ingredients
Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone. VPS01-S21
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
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Most helpful positive review
Mar 16, 2026
It works
This shampoo definitely makes my hair look a little brighter. I have fine thin hair and it does not weigh me down
Susan D.
Reposted from Verb
Most helpful critical review
May 2, 2024
Doesn't work
Not happy. Been using the purple shampoo for about 4 months and I can not get to orange out of my blond! I a not happy!
Kaitlin B.
Reposted from Verb
5 stars
80%
4 stars
16%
3 stars
3%
2 stars
1%
1 star
1%
Pros:
Cons:
Current reviews don’t mention any.Sort by Most Helpful
Size
Michele R.
Reposted from Verb
Mar 18, 2026
Makes my grey hair shine
This is the best purple shampoo I have ever used, really makes my grays noticeably shinier
Susan D.
Reposted from Verb
Mar 16, 2026
It works
This shampoo definitely makes my hair look a little brighter. I have fine thin hair and it does not weigh me down
Erin G.
Reposted from Verb
Jan 9, 2026
Happy Healthy Curly Graying Hair
[This review was collected as part of a promotion.] I love these products. They have re boosted my curly graying hair.
Susan R.
Reposted from Verb
Dec 26, 2025
Great for grey!
I really like this shampoo. It keep my salt and pepper hair bright white, has a lovely fragrance and gives me great volume too!
Donald D.
Reposted from Verb
Dec 23, 2025
Love verb
I really like verb! My only suggestion is to have a pump to get the product out easier.
Jade B.
Reposted from Verb
Dec 16, 2025
the best purple shampoo
This is seriously the darkest best purple shampoo. My stylist even says it keeps my blonde very toned! I used it more as a toner every so often (maybe once a month) and leave it in for a few minutes before rinsing and it keeps my hair icy how i like.
Dont leave too long or it WILL make you a tad purple though with how pigmented it is!
