Sept 20, 2026
I LOVE this concealer
I love this concealer because it doesn't break me out, blends so easily, and literally lasts me an entire year.
Emma T.
Highlights
- Cruelty-free
- Vegan
- Best for: Normal skin
Details & care
What it is: An allover medium-coverage liquid concealer available in 16 true-to-skin shades.
What it does: Ideal for evening skin tone, concealing imperfections and masking discoloration, this liquid concealer glides on creamy and sets to an undetectable soft-matte finish. Featuring medium, buildable coverage with a weightless, breathable feel, it offers long-wear, budge-proof performance.
How to use: Choose the shade that best matches your skin tone to conceal imperfections, even skin and mask discoloration. Use the tip of the doe-foot applicator for targeted application; lay it flat to conceal larger areas. Choose a shade lighter than your complexion to brighten and lift. Choose a shade darker than your complexion to sculpt and create definition.
- 0.16 oz.
- Cruelty-free
- Vegan
- Made in the USA
- Item #10143686
- Core Product ID 3333337Q77
Ingredients
Water/Aqua, Polyglyceryl-6 Polyricinoleate, Silica, Dicaprylyl Ether, C9-12 Alkane, Coconut Alkanes, Propanediol, C15-19 Alkane, Polyglyceryl-2 Isostearate, Sorbitan Sesquiisostearate, Polyhydroxystearic Acid, Mica (CI 77019), Disteardimonium Hectorite, Helianthus Annuus (Sunflower) Seed Wax Helianthus Annuus Seed Cera, Magnesium Sulfate, Olea Europaea (Olive) Oil Unsaponifiables, Sodium Dehydroacetate, Hydrogenated Lecithin, Levulinic Acid, Coco-Caprylate/Caprate, Sodium Levulinate, Glycerin, Rhus Verniciflua Peel Wax, Shorea Robusta Resin, Melia Azadirachta Seed Oil, Xanthan Gum, Tocopherol, Opuntia Ficus-Indica Stem Extract, Disodium Phosphate. [+/-] Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499). All shades are wheat-free and vegan.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
Gift options
Choose your gift options at checkout. Some items may not be eligible for all gift options.
Delivery
- Email gift message (free)
- Printed gift message (free)
- Fabric gift bag ($5)
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jane iredale
As a casting director and producer, Jane Iredale noticed the negative effects of makeup on actresses' and models' skin and thought, "How about a makeup that's good for the skin?" She launched her eponymous line in 1994 with the product Amazing Base, a skin-soothing loose mineral foundation that remains a bestseller today. The brand offers a comprehensive collection of makeup and skin care products designed to nourish the complexion and enhance its natural beauty.
Reviews
(327)3274.6 out of 5
Most helpful positive review
Most helpful critical review
Sept 7, 2026
a big disappointment!
I purchased the PureMatch Liquid Concealer upon learning that Jane Iredale's Disappear Full Coverage Concealer had been discontinued, sadly, and I was terribly disappointed: the shade 2N was just right, like Disappear's Light, but the formula is too thick and waxy, doesn't blend in well or let my skin breathe, and wouldn't wash off with my daily Cetaphil cleanser. I'm very much hoping Jane Iredale brings back Disappear!🙏
Amy R.
Customer photos
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5 stars75%
4 stars13%
3 stars6%
2 stars2%
1 star3%
Pros:
Cons:
Current reviews don’t mention any.Sept 20, 2026
I LOVE this concealer
I love this concealer because it doesn't break me out, blends so easily, and literally lasts me an entire year.
Emma T.
Sept 7, 2026
It Needs To Be Creamier
It’s ok. It’s a little difficult to smooth on. I’d like it to be a little creamier.
Patricia H.
Sept 7, 2026
a big disappointment!
I purchased the PureMatch Liquid Concealer upon learning that Jane Iredale's Disappear Full Coverage Concealer had been discontinued, sadly, and I was terribly disappointed: the shade 2N was just right, like Disappear's Light, but the formula is too thick and waxy, doesn't blend in well or let my skin breathe, and wouldn't wash off with my daily Cetaphil cleanser. I'm very much hoping Jane Iredale brings back Disappear!🙏
Amy R.
Aug 19, 2026
Works great but don’t love the tube
The colors are really nice and are long lasting but I don’t like the packaging. The brush is so short that you can’t reach the full amount in the bottle. I’m sure you’re able to access the amount they advertise but it still somehow makes me feel a teeny bit frustrated that I can’t use all of it. It also feels like it’s the same packaging companies have been using for decades without changing the length of the brush. But I guess what matters most is that the product itself works great so I keep buying it!
Ma W.
Aug 13, 2026
Have used several years. Great
Have used several years. Great product, and easy to keep in your purse .
Lucy B.
July 23, 2026
Unsatisfactory
[This review was collected as part of a promotion.] I find the product does not cover well nor does it last after application.
Linda B.