Pure Volume Shampoo

What it is: A volumizing shampoo specially created for those looking for long-lasting volume and strength.

Who it's for: Fine and thin hair.

What it does: Pure Volume Shampoo contains Provitamin B5 and adds body and vitality to fine hair while preserving moisture and not weighing hair down. The formula has a citrusy floral scent of neroli, lemon and hyacinth for a fresh feel. Colour Guard Complex preserves color by protecting hair from UV radiation and free radicals.

Key ingredients:

- Provitamin B5: adds volume by locking moisture deep in the hair, giving it a fuller look and a healthy feel

- Hydrolyzed Wheat Protein: adds moisture that gives more body to the hair and reduces static buildup

- Moringa Oil: packed with vitamins and antioxidants that strengthen and nourish the hair and scalp

- Protecting Antioxidant: counteracts color loss and absorbs UV radiation, protecting hair from sun damage

- Sunflower Seed Oil: creates a protective barrier on the hair that gives it shine and luster; rich in Vitamin E that keeps hair moisturized for a soft feel

How to use: Apply to wet hair and massage gently through the hair and scalp. Repeat to rinse out dirt, grease and residual styling products. The second application opens up the hair to ensure the best circumstances for your hair masque.