Pure Gold Radiance Eye Cream

What it is: A refillable, revitalizing eye cream inspired by the beauty of the golden hour in the Swiss Alps that helps you recapture the glow of youth.

Who it's for: Devitalized skin—skin that is fragile, thin, dry and dull and deficient in nutrients.

What it does: This rich, luxurious eye cream features La Prairie’s Pure Gold Diffusion System that delivers a three-peak action sequence to the skin. First comes the immediate deposition of gold on the skin’s surface to offer instant radiance. An intense infusion of replenishing active ingredients follows. Finally, a gradual release of a revitalizing active ingredient completes the sequence, leaving the eye area immediately more luminous, deeply hydrated and over time, redefined.

Thanks to its unique properties, gold as a radiance enhancer and vehicle for powerful actives is particularly well-suited to devitalized skin. When skin is devitalized, it becomes less receptive to nutrients, leading to a slowing down of renewal processes. For skin to function more efficiently, it needs to be constantly exposed to active ingredients. La Prairie’s Pure Gold Science Platform is designed to provide sustained delivery of two key replenishing active ingredients to compensate for the loss of receptiveness of the skin. This deeply hydrating cream retexturizes and smoothes the skin, reduces the appearance of puffiness and minimizes the appearance of dark circles over time.

How to use: Apply morning and night after cleansing, toning and applying your concentrate. Using the 18k gold-plated spatula, scoop a pea-sized amount. Dot along underneath the eye area and up toward the temples, above the eyebrow toward the bridge of the nose and underneath the eyebrow line. Massage into skin with a gentle press-and-roll motion until completely absorbed.