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pure abundance™ volumizing shampoo

Aveda

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Current Price $27.20
15% off.
Previous Price $32.00
6.7 Ounce
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Highlights

  • Sustainably sourced
  • Vegan
  • Volumizing

Details & care

What it is: A lightweight volumizing shampoo that removes product buildup and excess oil in fine hair.

Who it's for: Ideal for fine hair.

What it does: Your hair reaches new heights with this lightweight volumizing shampoo for fine hair. The gentle formula removes product buildup and excess oil and leaves hair 4X more voluminous. It features Aveda’s own Pure-Fume™ aroma with jasmine, peppermint, palmarosa, ylang-ylang and other pure flower and plant essences.

Key ingredients:
- Amaranth Seed Extract: found in our botanical volumizing blend and distilled to the size of a peptide to ensure efficacy. Evenly plumps hair and reduces surface friction for enhanced volume with natural movement

How to use: Massage into wet hair. Rinse and repeat as needed. Follow with Volumizing Conditioning Rinse.

  • 6.7 oz.
  • Paraben-free; phthalate-free; silicone-free; sulfate-free
  • Vegan
  • Leaping Bunny Certified
  • Made in the USA
  • This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency
  • Item #11076836
  • Core Product ID 3333344XF2

Ingredients

Water\Aqua\Eau, Cocamidopropyl Hydroxysultaine, Ammonium Lauryl Sulfate, Disodium Laureth Sulfosuccinate, Decyl Glucoside, Amaranthus Caudatus Seed Extract, Hydrolyzed Rice Protein, Sodium Gluconate, Cocamidopropyl PG-Dimonium Chloride Phosphate, Polysorbate 20, Citric Acid, Ammonium Sulfate, Polyquaternium-10, Fragrance (Parfum),* Jasmine Oil/Extract, Cananga Odorata Oil/Extract, Pelargonium Graveolens (Geranium) Flower Oil, Mentha Piperita (Peppermint) Oil, Pogostemon Cablin (Patchouli) Oil, Limonene, Benzyl Benzoate, Geraniol, Eugenol, Linalool, Menthol, Linalyl Acetate, Citronellol, Beta-Caryophyllene, Benzyl Alcohol, Pinene, Geranyl Acetate, Sodium Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid.<iln54465></iln54465><br>
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Aveda

Aveda products for women and men are professionally developed and clinically tested, and go to exceptional lengths to be respectful of the earth. A pioneer of holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair and skin types. This brand meets Nordstrom Responsible Brands criteria: Aveda has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency.

Reviews

(4)41.8 out of 5
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1 star75%
July 24, 2026

Aveda, What have you done?

So disappointed in this new formula. The old formula was so good. Used for years and nothing compared. I can’t use this now. My hair is limp and lifeless. Doesn’t smell as good and is in a smaller bottle. Shame on you Aveda. I feel cheated.
Verified purchase
Toscas
Size purchased:
6.7 Ounce
2found this helpful
Apr 19, 2026

Not the same since new formulation

I had just discovered this range before the reformulation and I agree with the other negative reviews. The old formula of both shampoo and conditioner was excellent but both are now useless and no longer even have the lovely scent. It is also in TINY bottles. Please revert to the original product, it was the only thing which brought life and volume to my fine hair.
Rose
Jan 11, 2026

Appalling since the formula change

I used this product for twenty years and loved it so much. Fabulous for my fine blow away hair. What on earth have you done? It horrible and doesn't clean as it did. Hard to rinse off. Please please please bring old one back. I can't use it. Need to find another product now
Gwyn
Dec 6, 2025
Verified purchase
Emsters2
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