Powder Kiss Liquid Lipstick

What it is: The brand's number one lipstick shade in a whipped, mousse-like texture that moisturizes lips for 10 hours, in limited-edition packaging. A liquid lipcolour with a whipped, mousse-like texture that delivers Soft-focus moisture-matte, comfortable colour with ten hours of hydration.

What it does: Believe it when you feel it. Powder Kiss now includes a liquid lipstick to give you that blurred, high-impact matte look with 10 hours of color and moisture. Experience a weightless kiss of colour delivering ten hours of moisture. Its whipped, mousse-like texture softly and evenly kisses lips with just the right amount of nonsettling, nonflaking, comfortable colour. The special blend of vitamin E, powders and emollient properties provides excellent cushion, flexibility, wear and moisture that will leave lips looking and feeling soft and smooth all day. Features an hourglass-shaped applicator that perfectly hugs lips to fill in lines and enhance lips with a smoothing and blurring effect. The formula is fade-resistant, noncreasing, nonflaking and nondrying. Devoted To Chili comes dressed to impress in a limited-edition monochromatic outfit.

Research results:

In a consumer test on 116 women after one week:

- 95% agreed it applied smoothly onto lips.

- 94% agreed it left lips feeling soft and smooth upon application.

- 92% agreed it was colour-true throughout wear.

- 91% agreed it left lips feeling moisturized upon application.

How to use: Apply the lipstick formula directly to lips as desired with the hourglass-shaped applicator that perfectly hugs lips to fill in lines and enhance lips with a smoothing and blurring effect.