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Platinum+ Styler 1-Inch Flat Iron video
(766)766

Platinum+ Styler 1-Inch Flat Iron

ghd

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Details & care

What it is: A smart styler that predicts your hair's needs.

What it does: This styler features breakthrough ultrazone with predictive technology, which means that the styler recognizes each section of hair and adapts the temperature to ensure that an optimum temperature of 365ºF remains consistent across the two plates, allowing beautiful results in one stroke. The heat is monitored 250 times per second across the plates. Through its predictive technology, this revolutionary styler recognizes the thickness of your hair and the speed at which you are styling and then adjusts the power accordingly to give you ultimate results personalized to you. The unique wishbone hinge ensures the plates are perfectly aligned while you style, and the rounder barrels allow you to create curls, waves and the perfect straight look with ease.

Features and benefits:
- Advanced, precision-milled floating plates with a high-spec gloss finish for effortless, perfectly smooth styling and shine
- Heat-resistant protective plate guard so you can take your style and styler wherever you want
- Universal voltage to deliver the same outstanding performance wherever you are in the world
- Automatic sleep mode to switch your styler off after 30 minutes of no use
- 9-foot swivel cord for convenient styling

How to use: Use on dry hair. Section hair into 1-inch sections. Ensure that the styler is as close to the root as possible before closing the plates. Gently move toward the tip of the section in one simple gliding motion. Repeat the process with each section of hair, gliding once from roots to ends.

  • Imported
  • Item #5737218
  • Core Product ID 333335HCR3

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Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.

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ghd

A 10-time winner of Allure's Best Flat Iron award, ghd ("good hair day") is a global leader in high-end professional hairstyling tools. ghd blends science, innovation, luxury and style to deliver the most technologically advanced tools that help you dry, style, curl and protect your hair to the highest possible standard at the scientifically proven optimum styling temperature of 365°F.

Reviews

(766)7664.5 out of 5
Write a Review

Most helpful positive review

Apr 29, 2021

AMAZING!!!

Ok, I’ve been wanting a GHD straightener for years and I finally got this one! Let me tell you, it’s THE BEST!! I’ve been using a Babyliss straightener for years and my hair would always smell like burnt. Not with GHD!! I’m amazed at how well it works! I only need to go once through and my hair is straight and it doesn’t smell like burnt! My hair is super shiny and I only have to straighten it once, after I wash my hair because it stays perfectly straight after that until I have to wash it again! Before, with my old Babyliss I had to straighten my hair almost every day(I have curly hair). I’m just blown away!! If you’re thinking of buying a GHD platinum+ go for it!! It’s worth every penny!!
NCviolinist
41found this helpful

Most helpful critical review

Apr 20, 2022

does not work for me

I have fine hair, but a lot of it. And it has gotten wavier and curlier over the years. I now need to straighten it to make it look presentable. I purchased this flat iron at the Nordstrom anniversary sale about two years ago. Finally took it out of the box about six months ago (I am a busy stay at home mom and straightening my hair was not a priority). I can only straighten about a 1 inch width of hair at a time. This straightener is too time consuming and not efficient or effective. I was disappointed in this flat iron as it does not make even contact across the plates. So, when I run it through my hair, it literally can only do a 1 inch wide section at a time. This is by far the worst straightener I've ever owned. Please see the attached picture.
ChicagoLakeviewMom
18found this helpful

Customer photos

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5 stars75%
4 stars10%
3 stars6%
2 stars3%
1 star6%

Pros:

Cons:

Sept 2, 2020

No go. Going straight back (pun intended)

Tl;dr: doesn’t get very hot, not impressed. Will be returning. I’ve heard nothing but Amazing things about GHD. I’ve had a chi for years and years and it straightens really well but doesn’t curl. I’ve used other flat irons that curl my hair well and was looking to get one. I travel a ton so was looking to buy a flat iron that can do both and landed on this one on the N sale. For background - I have fine, mildly wavy, non damaged hair. It did OKAY to straighten my hair (but most tools can do that and I have no trouble). I wouldn’t say it was super sleek and straight though and was not a one pass. Curling fell flat for me - literally (another pun intended)! My curls (where it would actually create a curl) fell within an hour or two. This iron only has one heat setting and is supposed to be smart and detect how to adjust heat but my hair would be almost cool To the touch coming right out. I do not think it gets hot enough and do not recommend for the price. Will be returning.
TaylorBHouston
44found this helpful
Apr 29, 2021

AMAZING!!!

Ok, I’ve been wanting a GHD straightener for years and I finally got this one! Let me tell you, it’s THE BEST!! I’ve been using a Babyliss straightener for years and my hair would always smell like burnt. Not with GHD!! I’m amazed at how well it works! I only need to go once through and my hair is straight and it doesn’t smell like burnt! My hair is super shiny and I only have to straighten it once, after I wash my hair because it stays perfectly straight after that until I have to wash it again! Before, with my old Babyliss I had to straighten my hair almost every day(I have curly hair). I’m just blown away!! If you’re thinking of buying a GHD platinum+ go for it!! It’s worth every penny!!
NCviolinist
41found this helpful
May 6, 2019Incentivized review

LOVE IT!!!!

OBSESSED with this styler, mostly because it completely heats up in 10~15 seconds and it turns off by itself after 30minutes!!! (I can sometimes be forgetful) My natural hair color is black and I currently have over processed platinum blonde hair. I went complete blonde in less than 3 months so my hair is pretty damaged and the ends are extremely dry. However, this styler glides down my hair smoothly and leaves my dry hair feeling silky smooth and looking shiny/healthy! One thing I hated about my other straighteners was how my hair would always get caught on the metal plate, but I haven't experienced this issue with this styler!!!
T4663
24found this helpful
Feb 6, 2020Incentivized review

great flat iron

I was skeptical when buying this because of all the bad reviews I saw. I heard the gold was better and to splurge on the platinum was a waste. I heard this one stopped working and the power button turned red after so long and ghd wouldn’t do anything about it after a year. Well I must say the extra 50 bucks to get the higher quality plates to not damage your hair is worth it. Obviously I can’t compare cause I didn’t get the gold but if it does what it claims over the gold 50 dollars more isn’t that big of a deal. As for it stopping working at a year... the thing comes with a 3 year warranty so I’m not sure what the other reviews are talking about. Maybe people aren’t buying this from a reputable retailer. I’ve dealt with ghd customer service and they were more than happy to take care of any issue they know they have a great product and will back it. This flat iron is awesome all in all. I had no complaints with my classic til now. I don’t know what took me so long to upgrade. I now have curly hair after chemo and it’s annoying to deal with. I can use this flat iron after going to sleep with a wet head and waking with a mop in the morning and it gets my hair stick straight with ease. Love it. Don’t hesitate it’s worth the price.
neeekole
19found this helpful
Apr 20, 2022

does not work for me

I have fine hair, but a lot of it. And it has gotten wavier and curlier over the years. I now need to straighten it to make it look presentable. I purchased this flat iron at the Nordstrom anniversary sale about two years ago. Finally took it out of the box about six months ago (I am a busy stay at home mom and straightening my hair was not a priority). I can only straighten about a 1 inch width of hair at a time. This straightener is too time consuming and not efficient or effective. I was disappointed in this flat iron as it does not make even contact across the plates. So, when I run it through my hair, it literally can only do a 1 inch wide section at a time. This is by far the worst straightener I've ever owned. Please see the attached picture.
ChicagoLakeviewMom
18found this helpful
Jan 10, 2020Incentivized review

I love my ghd flat iron!

I realized that I have been using my Babyliss flat iron for 10 years - yikes! Maybe that's why my ends are all fried and crazy looking?! My husband bought me a ghd blow dryer a few years back, and that thing has tons of power and works quickly on my super thick hair, so I figured that their flat iron is probably just as good. I believe that you get what you pay for, so while I don't love the idea of a $250 flat iron, I feel that it's worth it. It doesn't bother me that there are no heat settings, I have thick, coarse hair so whatever it's on my hair can most likely withstand. (not sure how I would feel about it if I had fine hair) It really does make your hair look shiny and silky smooth. I've had it for less than a week so I can't comment on how long it lasts, but so far, so good! The beauty of Nordstrom is you can always return it if it doesn't work out, so I say give it a try :)
Verified purchase
MissYui
13found this helpful
Apr 18, 2020Incentivized review

Do not buy

I have used this flat iron maybe six times and today the power button was blinking red and the flat iron was omitting a constant beeping sound. I made the mistake of reading reviews today and it looks as though this is a consistent problem with this particular flat iron. I would look at other brands that offer less expensive options and better customer reviews.
Verified purchase
TMO628
10found this helpful
Apr 28, 2023

Get this Flat Iron.. it’s that Good!

I have been flat ironing my hair for over 20 years… and flat irons have come a long way. Let me tell you, this is the absolute best of the best.. and absolutely worth every penny. I never thought it could be worth the price until I was at my sisters bachelorette party and another girl had this flat iron. After trying it and seeing how quickly it went through my hair without any surface tension or having to go over sections many times I was sold. My first one I purchased in 2019, and it just stopped working for me after 4 years. I just bought the newest one now in 2023 and it is even better. It straightens my hair quickly with very little effort, I don’t need to do more than 1-2 quick passes and it keeps my hair straight better than any other iron (even after sleeping on it). The next day I only need very little touch up in the front. A little about my hair: I have thick, coarse, wavy, chemically treated hair. My hair is very stubborn, and even though I do a chemical relaxing every 5 months or so, my hair will still be wavy and homeless looking unless I flat iron each morning. I have tried HAI flat irons (requires multiple passes and does not go through the hair very smoothly) Babyliss (made my hair straight but fried my hair so badly I had to cut many inches off) Amika (not good) and more I can’t even recall. If you are thinking of buying this flat iron, go for it!! I highly recommend.. it’s worth it I promise! Good hair days are worth it!
Mush425
Color:
White
TOP 100 REVIEWER
8found this helpful
Aug 7, 2023

are all these great reviews for real?

I have thick wavy hair that loves heat styling. I use a t3 curling iron and the curls lay until my next wash. I used to use a chi flat iron in the early august and it would get my hair as smooth as glass- almost TOO flat. But this… this did nothing. I used super small sections since my hair is so thick but by the time I was done my hair looked about as straight as it would if I’d just brushed it with a paddle brush while blow drying. It did not get hot enough at all, and it also pulled out several hairs by catching in the corner of the plates. I honestly cannot understand all these glowing reviews!!
Verified purchase
SVA2020
TOP 1000 REVIEWER
7found this helpful
Mar 4, 2020

The BEST!

If you’re even thinking about it, stop and just do it. It is hands down the BEST straightener you will ever own! I straighten and style my hair every day and it causes no damage, and makes your hair look and feel amazing!! I’ve owned multiple GHD tools and I’ve never been disappointed. Favorite straightener ever!!!
Verified purchase
daniebenedetto
7found this helpful
Apr 12, 2019Incentivized review

10/10 Best I’ve EVER Used

I have honestly never been so impressed with a haircare product in my life. I am a very *limited work* type of girl when it comes to anything beauty and the product makes my life even easier. Not only does it heat up in less than 30 seconds (honestly, how is this even possible) but it doesn’t break ANY OF MY HAIR. My hair is soooo thin, and this is something I’m always super concerned about, so the fact that I don’t have to worry about that at all when using the GHD is just amazing. I also have no idea how to use a curling iron, and the GHD styler made it possible for me to do a head full of beach waves in like a half hour. I’ve already recommended this product to like 15 people and will continue to over and over .
dyanneiandoli
7found this helpful
June 22, 2020Incentivized review

Fast and super effective

I have been getting my hair professionally straightened for a decade but haven’t been able to do that because of the lockdown in my state. This Styler straightens my hair so well I might not go back to chemical straightening even when salons re-open!
Verified purchase
winebetty
5found this helpful