Current Price $29.00
Black Owned/Founded
15 oz
Free returns anytime
Sold by Nordstrom
$60 off your next purchase ends March 8. Plus, earn 10 points per dollar March 4–8. See Terms & Apply
Nordy Club members earn 3X the points on beauty! Details
Details & care
What it is: A flexible gel that provides long-lasting hold without breaking or drying hair and nourishing hair while creating a slick look.
Who it's for: Ideal for curly, coily and tight hair textures.
What it does: This flexible Strong Hold Gel provides long-lasting hold without breakage. Nourishing and fortifying, the healthy-hold gel texture has a built-in slippage to easily distribute through the hair. It's ideal for a slick look and styles that need extra support. Founder Tracee Ellis Ross picked a fragrance that's clean and not overpowering with notes of neroli, rose and patchouli.
How to use: Apply the gel onto wet or dry hair and style into a slick look. Use as desired.
- Made in the USA
- Black Owned/Founded
- Item #10310646
Ingredients
Water/Aqua/Eau, Propylene Glycol, PVP, Polyquaternium-37, Glycerin, VP/VA Copolymer, Polysorbate 20, Tetrasodium EDTA, Chondrus Crispus Extract, Argania Spinosa Kernel Oil, Ricinus Communis (Castor) Seed Oil, Salvia Hispanica Seed Oil, Aloe Barbadensis Leaf Juice, Linum Usitatissimum (Linseed) Seed Oil, Caryodendron Orinocense Seed Oil, Phenoxyethanol, Hydroxyacetophenone, Rice Oil Glycereth-8 Esters, Babassu Oil Glycereth-8 Esters, Disodium EDTA, Fragrance/Parfum, Aminomethyl Propanol, Hydrolyzed Vegetable Protein, Potassium Sorbate, Citric Acid, Sodium Benzoate, Isopropyl Alcohol, Chlorphenesin, Benzyl Benzoate, Hexyl Cinnamal, Amyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
Gift options
Choose your gift options at checkout. Some items may not be eligible for all gift options.
Free Pickup
- Printed gift message (free)
- Nordstrom gift box (free)
- Fabric gift bag ($5)
Delivery
- Email gift message (free)
- Printed gift message (free)
- Fabric gift bag ($5)
Need help finding the perfect gift? We've got you covered.
Pattern Beauty
Pattern Beauty by Tracee Ellis Ross offers a breadth of natural beauty and hair care products to fulfill, embrace and celebrate the needs of the curly, coily, tight and textured hair community. The brand is Black-owned and Blacked-founded, and promises to nourish your hair with effective products and cherish your health with safe ingredients, keeping your hair healthy and hydrated.
Most helpful positive review
Feb 23, 2026
sleek! and no frizz!
[This review was collected as part of a promotion.] decently thick and works well for wash n gos and slick backs!
Kelsey L.
Reposted from PATTERN Beauty
Most helpful critical review
Mar 25, 2025
Unsatisfactory. I Don't Like It!
I have used many Pattern products and this is not my fave. I expected better from this gel but it's a major letdown. It flakes, leaves my hair hard, and irritates my scalp. Even after a fresh wash, I have to wash again due to the flakes. I regret buying the 15-ounce size—complete waste of money. I won’t purchase this product again.
M. A.
Reposted from PATTERN Beauty
5 stars
69%
4 stars
12%
3 stars
7%
2 stars
5%
1 star
8%
Pros:
Cons:
Sort by Most Helpful
Size
Kelsey L.
Reposted from PATTERN Beauty
Feb 23, 2026
sleek! and no frizz!
[This review was collected as part of a promotion.] decently thick and works well for wash n gos and slick backs!
Mie E.
Reposted from PATTERN Beauty
Jan 31, 2026
Perfect
[This review was collected as part of a promotion.] I have been using it since last year and it’s been working fine
Ingrid A.
Reposted from PATTERN Beauty
Jan 28, 2026
Tried product
[This review was collected as part of a promotion.] Great quality product. Gives great moisture to hair with control.
Zebadiah M.
Reposted from PATTERN Beauty
Jan 27, 2026
best gel ever
[This review was collected as part of a promotion.] i love this product i have to get the bigger version
Sonja P.
Reposted from PATTERN Beauty
Jan 16, 2026
I like it. . . and. . .
[This review was collected as part of a promotion.] I like this gel so much better than others I've tried. Especially because it leaves my hair soft. I'm glad it doesn't make my hair crunchy but my curls don't last through the week.
Lady V.
Reposted from PATTERN Beauty
Dec 28, 2025
Very Flakey
I used this gel on my hair to try to get a slick ponytail and it flaked so bad I had to wash my hair the next day. Thinking it was just my hair, I used it on my child's hair and the same thing happened.
