Current Price $29.00
Black Owned/Founded
Details & care
What it is: A flexible gel that provides long-lasting hold without breaking or drying hair and nourishing hair while creating a slick look.
Who it's for: Ideal for curly, coily and tight hair textures.
What it does: This flexible Strong Hold Gel provides long-lasting hold without breakage. Nourishing and fortifying, the healthy-hold gel texture has a built-in slippage to easily distribute through the hair. It's ideal for a slick look and styles that need extra support. Founder Tracee Ellis Ross picked a fragrance that's clean and not overpowering with notes of neroli, rose and patchouli.
How to use: Apply the gel onto wet or dry hair and style into a slick look. Use as desired.
- Made in the USA
- Black Owned/Founded
- Item #10310646
Ingredients
Water/Aqua/Eau, Propylene Glycol, PVP, Polyquaternium-37, Glycerin, VP/VA Copolymer, Polysorbate 20, Tetrasodium EDTA, Chondrus Crispus Extract, Argania Spinosa Kernel Oil, Ricinus Communis (Castor) Seed Oil, Salvia Hispanica Seed Oil, Aloe Barbadensis Leaf Juice, Linum Usitatissimum (Linseed) Seed Oil, Caryodendron Orinocense Seed Oil, Phenoxyethanol, Hydroxyacetophenone, Rice Oil Glycereth-8 Esters, Babassu Oil Glycereth-8 Esters, Disodium EDTA, Fragrance/Parfum, Aminomethyl Propanol, Hydrolyzed Vegetable Protein, Potassium Sorbate, Citric Acid, Sodium Benzoate, Isopropyl Alcohol, Chlorphenesin, Benzyl Benzoate, Hexyl Cinnamal, Amyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
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Choose your gift options at checkout. Some items may not be eligible for all gift options.
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Pattern Beauty
Pattern Beauty by Tracee Ellis Ross offers a breadth of natural beauty and hair care products to fulfill, embrace and celebrate the needs of the curly, coily, tight and textured hair community. The brand is Black-owned and Blacked-founded, and promises to nourish your hair with effective products and cherish your health with safe ingredients, keeping your hair healthy and hydrated.
Most helpful positive review
Mar 29, 2026
Finally
[This review was collected as part of a promotion.] So happy to finally have a long lasting product fot my locs!
Emily S.
Reposted from PATTERN Beauty
Most helpful critical review
Mar 25, 2025
Unsatisfactory. I Don't Like It!
I have used many Pattern products and this is not my fave. I expected better from this gel but it's a major letdown. It flakes, leaves my hair hard, and irritates my scalp. Even after a fresh wash, I have to wash again due to the flakes. I regret buying the 15-ounce size—complete waste of money. I won’t purchase this product again.
M. A.
Reposted from PATTERN Beauty
5 stars
69%
4 stars
12%
3 stars
7%
2 stars
5%
1 star
8%
Pros:
Cons:
Sort by Most Helpful
Size
Emily S.
Reposted from PATTERN Beauty
Mar 29, 2026
Finally
[This review was collected as part of a promotion.] So happy to finally have a long lasting product fot my locs!
Brandy G.
Reposted from PATTERN Beauty
Mar 23, 2026
Nice hold but creates white balls
[This review was collected as part of a promotion.] The gel does hold pretty well but it creates small white balls in my hair. I am not sure why but I am assuming this product cannot mix with conditioner or any oil. I returned for this reason.
Bryanna C.
Reposted from PATTERN Beauty
Mar 22, 2026
It gives what it’s supposed to give!
[This review was collected as part of a promotion.] A thick consistency. Gives my curls a strong hold. I combine this with the mousse or sometimes just use this with the cream.
Rafaela U.
Reposted from PATTERN Beauty
Mar 17, 2026
strong hold gel and hydrating shampoo
[This review was collected as part of a promotion.] i ordered the hydrating shampoo and the strong hold gel. the gel is great i mix it with the slighted big of edge control to really get that hold. since i started using it i’ve noticed less hair loss when compared to only edge control to slick back my hair. it smells great and came with fast shipping. the shampoo was great too i just wish it left my curls i little more moisturizer
Milcah F.
Reposted from PATTERN Beauty
Mar 16, 2026
She Delivers!
[This review was collected as part of a promotion.] This gel does what I need it to do, hold my styles all day, for multiple days. I love all the scents Pattern has and have built my collections around the mood I'm looking for for the week. Sometimes original, sometimes Palo Santo and now sometimes Indigo Rain. I'mma need some stock in Pattern with how much I keep coming back! :-)
Michelle L.
Reposted from PATTERN Beauty
Mar 12, 2026
Great product
[This review was collected as part of a promotion.] I like the strong hold gel, but I like the custard better for my hair type.
