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  3. Hair Care
  4. Shampoo & Conditioner
(2339)2339

Hydration Shampoo

Pattern Beauty

$12.00 – $45.00Current Price $12.00 to $45.00
Size
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$60 off your next purchase—ends Dec. 1! Terms apply. Apply Now

Highlights

  • Coconut oil
  • Good for: Damage repair
  • Good for: Dryness

Details & care

What it is: A creamy, gentle shampoo that softly lathers to cleanse your hair and scalp, removing buildup and dirt without stripping moisture.

Who it's for: Ideal for curly, coily and tight hair textures.

What it does: Boosted with 10 nourishing oils, the creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like honey, aloe vera and coconut oil. Founder Tracee Ellis Ross picked a fragrance that's clean and not overpowering with notes of jasmine, bergamot and sweet sandalwood.

How to use: Massage the shampoo vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Use as desired.

  • Pump only included with 25 oz. bottle
  • Made in the USA
  • Black Owned/Founded
  • Item #10310583
  • Core Product ID 333333D5HT

Ingredients

Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Celluose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Pattern Beauty

Pattern Beauty by Tracee Ellis Ross offers a breadth of natural beauty and hair care products to fulfill, embrace and celebrate the needs of the curly, coily, tight and textured hair community. The brand is Black-owned and Blacked-founded, and promises to nourish your hair with effective products and cherish your health with safe ingredients, keeping your hair healthy and hydrated.

Reviews

(2339)23394.7 out of 5
Write a Review

Most helpful positive review

Oct 20, 2026

My new shampoo!

[This review was collected as part of a promotion.] I loved the clean feel and gentleness of the shampoo, how easily it lathered, and how soft my 4/B-C hair felt afterwards.
Irma B.
Reposted from PATTERN Beauty

Most helpful critical review

Oct 27, 2026

Made my hair hard.

[This review was collected as part of a promotion.] Unfortunately, made my curls dry and hard after using.
Daphney D.
Reposted from PATTERN Beauty

Customer photos

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5 stars83%
4 stars8%
3 stars4%
2 stars2%
1 star2%
Oct 27, 2026

Made my hair hard.

[This review was collected as part of a promotion.] Unfortunately, made my curls dry and hard after using.
Reposted from PATTERN Beauty
Daphney D.
Oct 20, 2026

My new shampoo!

[This review was collected as part of a promotion.] I loved the clean feel and gentleness of the shampoo, how easily it lathered, and how soft my 4/B-C hair felt afterwards.
Reposted from PATTERN Beauty
Irma B.
Oct 17, 2026

Great shampoo

[This review was collected as part of a promotion.] Shampoo works great, cleans it with our making my hair feels amazing dry. Glad to have this one.
Reposted from PATTERN Beauty
Sheila H.
Oct 13, 2026

It took my hair from

[This review was collected as part of a promotion.] It took my hair from good to great! This shampoo is the bomb!
Reposted from PATTERN Beauty
Lashicker W.
Oct 12, 2026

10 STARS

Best shampoo ever! Has a great lather and you can detangle easily while you shampoo for a better clean
Reposted from PATTERN Beauty
Jaylan
Oct 8, 2026

Hydration Shampoo

[This review was collected as part of a promotion.] I love my new shampoo 🧴 It smells so fresh and clean. It’s gentle and effective-my hair is both squeaky clean and soft-and I’m here for it. Highly recommend!
Reposted from PATTERN Beauty
Carie E.
Load 6 more reviews
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