Oct 17, 2026
Great shampoo
[This review was collected as part of a promotion.] Shampoo works great, cleans it with our making my hair feels amazing dry. Glad to have this one.
Sheila H.
Reposted from PATTERN Beauty
Highlights
- Coconut oil
- Good for: Damage repair
- Good for: Dryness
Details & care
What it is: A creamy, gentle shampoo that softly lathers to cleanse your hair and scalp, removing buildup and dirt without stripping moisture.
Who it's for: Ideal for curly, coily and tight hair textures.
What it does: Boosted with 10 nourishing oils, the creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like honey, aloe vera and coconut oil. Founder Tracee Ellis Ross picked a fragrance that's clean and not overpowering with notes of jasmine, bergamot and sweet sandalwood.
How to use: Massage the shampoo vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired. Use as desired.
- Pump only included with 25 oz. bottle
- Made in the USA
- Black Owned/Founded
- Item #10310583
- Core Product ID 333333D5HT
Ingredients
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Propanediol, Glycol Distearate, Argania Spinosa Kernel Oil, Cocos Nucifera (Coconut) Oil, Mel (Honey, Miel), Melaleuca Alternifolia (Tea Tree) Leaf Oil, Olea Europaea (Olive) Fruit Oil, Biotin, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Butyrospermum Parkii (Shea) Butter, Aloe Barbadensis Leaf Juice, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Glycine Soja (Soybean) Oil, Glycine Soja (Soybean) Sterols, Glycolipids, Glycerin, Phospholipids, Amodimethicone, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Lauryl Lactyl Lactate, Hydroxyacetophenone, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Celluose, Phenoxyethanol, Citric Acid, PEG-150 Stearate, Disodium EDTA, PEG-1M, Stearic Acid, Sodium Hydroxide, Sodium Acetate, Potassium Sorbate, Sodium Benzoate, Linalool.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Some items are only available for pickup at select Nordstrom stores.
Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Learn more about our shipping & returns policies.
Gift options
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Pattern Beauty
Pattern Beauty by Tracee Ellis Ross offers a breadth of natural beauty and hair care products to fulfill, embrace and celebrate the needs of the curly, coily, tight and textured hair community. The brand is Black-owned and Blacked-founded, and promises to nourish your hair with effective products and cherish your health with safe ingredients, keeping your hair healthy and hydrated.
Reviews
(2337)23374.7 out of 5
Most helpful positive review
Most helpful critical review
Aug 1, 2026
Knot my hair
[This review was collected as part of a promotion.] I’m not sure if it’s just my 4C curls that doesn’t mix with this products, but it causes my hair to tangle. I’ve never had this issue with any other product.
Angela M.
Reposted from PATTERN Beauty
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5 stars83%
4 stars8%
3 stars4%
2 stars2%
1 star2%
Oct 17, 2026
Great shampoo
[This review was collected as part of a promotion.] Shampoo works great, cleans it with our making my hair feels amazing dry. Glad to have this one.
Reposted from PATTERN Beauty
Sheila H.
Oct 13, 2026
It took my hair from
[This review was collected as part of a promotion.] It took my hair from good to great! This shampoo is the bomb!
Reposted from PATTERN Beauty
Lashicker W.
Oct 12, 2026
10 STARS
Best shampoo ever! Has a great lather and you can detangle easily while you shampoo for a better clean
Reposted from PATTERN Beauty
Jaylan
Oct 8, 2026
Hydration Shampoo
[This review was collected as part of a promotion.] I love my new shampoo 🧴 It smells so fresh and clean. It’s gentle and effective-my hair is both squeaky clean and soft-and I’m here for it. Highly recommend!
Reposted from PATTERN Beauty
Carie E.
Oct 7, 2026
This product has done wonders
[This review was collected as part of a promotion.] This product has done wonders for my hair. It lathers so richly and leaves my hair so moisturized after I rinse. I love this line!
Reposted from PATTERN Beauty
Haley A.
Oct 5, 2026
Best. Shampoo. Ever.
[This review was collected as part of a promotion.] I'm so happy I discovered the Pattern brand. Their shampoo/conditioner/curl revitalizer have been the reason that my curls have looked so put together since I found them. I'm a white girl with hair that has always sat on the boarder between too coarse and not coarse enough to get the product that really works. Now, I've finally found it. And shiny!! Dang. Thank you Tracee Ellis Ross for helping to finally get my curls in order!
Reposted from PATTERN Beauty
Gwendolyn K.