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Details & care
What it is: An invisible texturizing foam that adds allover hold, thickness and grit to hair for instant undone texture—like a pomade without the weight.
Who it's for: All hair types.
What it does: It's infused with rice protein to add hold and memory for soft, reworkable, beachy hair that lasts for days.
How to use: Place an appropriate amount into your hands then rub together. Apply to dry hair from the ends up. Use a rubbing motion over the ends to create a piecey look.
- 5.8 oz.
- Paraben-free; sulfate-free; phthalate-free; formaldehyde-free; formaldehyde releasing agent-free; coal tar-free; hydroquinone-free; triclocarban-free; triclosan-free
- Winner of Allure magazine's 'Best of Beauty' Award for Best Styling Product - Texturizer, 2018
- Item #5556769
Ingredients
Aqua (Water, Eau), Propane, Isobutane, Vp/Va Copolymer,Cetearyl Alcohol, Cocamidopropyl Betaine, Solum Diatomeae (Diatomaceousearth, Terre De Diatomes), Panthenol, Hydrolyzed Wheat Protein, Tocopheryl Acetate, Kaolin, Hydrolyzed Wheat Starch, Bentonite, Zeolite,Parfum (Fragrance), Steapyrium Chloride, Peg-12 Dimethicone, Ethylhexylglycerin, Glycerin, Lauryl Methyl Gluceth-1 0hydroxypropyldimonium Chloride, Polyquaternium-7, Phenoxyethanol,Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Limonene, Geraniol, Hydroxycitronellal, Linalool, Citronellol, Citral, Alpha-Isomethyl Ionone, Cinnamyl Alcohol.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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OUAI
Hair care company OUAI was founded by hairstylist Jen Atkin, whose celebrity clients include the Kardashian, Jenner and Hadid sisters, Katy Perry and Chrissy Teigen. Atkin says, "Hair care has become so serious. With OUAI, I wanted to create a breath of fresh hair … for real life, for real women. Luxury products that are simple, affordable and classic."
Most helpful positive review
Jan 12, 2020
Incentivized review
Smells and works great
The consistency is great- love the way it makes my short fine hair grab and stay. Pleasant smell too!!
lovethisdress2121
Verified purchase
2found this helpful
Most helpful critical review
Sept 30, 2021
Couldnt do any good hairstyle with it
I didn't get the benefits of this product - it didn't work nicely on my thin curly hair. It says this one is not supposed to be applied on the roots as it appears to be a bit heavy but the same it did to my ends - just made it look weaker, thinner and stuck hair to hair, and it feels dry too.
Neenachabou
Reposted from spacenk.com
5 stars
54%
4 stars
36%
3 stars
7%
2 stars
0%
1 star
4%
Sort by Most Helpful
lovethisdress2121
Verified purchase
Jan 12, 2020
Incentivized review
Smells and works great
The consistency is great- love the way it makes my short fine hair grab and stay. Pleasant smell too!!
2found this helpful
Painter1111
Verified purchase
Oct 19, 2019
Works pretty well
I need something to give my Asian hair some texture and the ability to hold a curl. This works pretty well, but I think I prefer Oribe’s texturizing spray.
1found this helpful
igg3414
Verified purchase
Oct 3, 2019
It looks like I can do my hair.
This stuff really works. Adds a good amount of volume and it really makes me look like I know what I'm doing with my hair.
1found this helpful
MCGIRL
Verified purchase
Apr 6, 2019
Incentivized review
Nice Product. Heavily Scented.
This is a great product for fine hair. It is a dry foam and goes on nicely. The only problem is that it is heavily perfumed. I am allergic to perfume so while I am keeping it I will only use it once in awhile. It would be perfect if it had no scent.
1found this helpful
redcarol
Verified purchase
Dec 23, 2018
great hair product
So far I love the Ouai products I've tried. Everyone's hair is different, mine is fine with slight curl & I keep it short. A little of this texture foam gives it a little boost.
1found this helpful
Babsluvstennis
Verified purchase
Nov 4, 2018
Incentivized review
IT WORKS BEAUTIFULLY
Suprise, surprise....This actually works, giving body to your hair without sticky residue or a powdery feel...I recommend to anyone with any type of hair.
1found this helpful