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Organic Hydrocotton Bath Towel video
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Organic Hydrocotton Bath Towel

Nordstrom

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SOLD OUT

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Details & care

Our ultrasoft hydrocotton towels are specially woven from organic cotton for maximum absorbency. A unique process leaves the yarns untwisted, creating greater surface area. Plush and thick from the start, these towels only get softer and better with time, especially if you forego fabric softeners and dryer sheets.

  • 30" x 54"
  • 100% organic cotton
  • Machine wash, tumble dry
  • Made in Turkey
  • Organic Content Standard: made with 100% organic cotton
  • This product meets Nordstrom Preferred Materials criteria: contains at least 30% more-sustainably sourced materials
  • This brand has committed to science-based climate action, with targets validated by the Science Based Targets initiative to reduce greenhouse gas emissions in line with the latest climate science
  • This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
  • Item #10099639
  • Core Product ID 3333336ANL

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Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.

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Nordstrom

The Nordstrom line of high-quality clothing, shoes and accessories offers just the right pieces for women, men and kids seeking timeless, classic items to complement and polish their wardrobe. Versatility, ease and affordability are hallmarks of the Nordstrom collection. Available exclusively at Nordstrom. This brand meets Nordstrom Responsible Brands criteria: Nordstrom Label has committed to science-based climate action, with targets validated by the Science Based Targets initiative to reduce greenhouse gas emissions in line with the latest climate science. 

Reviews

(54)544.4 out of 5
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Most helpful positive review

May 21, 2024

Great replacement for original Hydrocotton

We purchased these organic hydrocotton towels as we loved the original hydrocotton towels and needed more. It was so disappointing to see Nordstrom had discontinued and replaced them with a pricer organic version. Don't love that these towels are more expensive, but can confirm they are just as soft and plush as the original hydrocotton towels. They also look nearly identical, and we cannot tell the difference between the old ones and the new organic ones on the bathroom shelf. Again, don't love the price, so we will be waiting until they go on sale to purchase more.. but we will be purchasing more. We love them.
nevergirl
17found this helpful

Most helpful critical review

July 29, 2024

Falling apart

I purchased a full set of these towels during the anniversary sale. They are extremely soft and plush. Before using them for the first time, I washed the towels using the tag instructions but unfortunately they started to fall apart - I didn't even get a chance to use the towels yet. Terrible quality and I do not recommend.
Sarah7893
Verified purchase
12found this helpful

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5 stars72%
4 stars11%
3 stars7%
2 stars4%
1 star6%
May 21, 2024

Great replacement for original Hydrocotton

We purchased these organic hydrocotton towels as we loved the original hydrocotton towels and needed more. It was so disappointing to see Nordstrom had discontinued and replaced them with a pricer organic version. Don't love that these towels are more expensive, but can confirm they are just as soft and plush as the original hydrocotton towels. They also look nearly identical, and we cannot tell the difference between the old ones and the new organic ones on the bathroom shelf. Again, don't love the price, so we will be waiting until they go on sale to purchase more.. but we will be purchasing more. We love them.
nevergirl
Size purchased:
Bath Towel
Color:
White
17found this helpful
July 29, 2024

Falling apart

I purchased a full set of these towels during the anniversary sale. They are extremely soft and plush. Before using them for the first time, I washed the towels using the tag instructions but unfortunately they started to fall apart - I didn't even get a chance to use the towels yet. Terrible quality and I do not recommend.
Verified purchase
Sarah7893
Size purchased:
Bath Towel
Color:
GREY ONYX
12found this helpful
June 30, 2024

Least absorbent towel ever

While the quality looks good, and the towel is admittedly very soft, it DOESN'T ABSORB WATER!!!!! I have never used a towel that works as poorly as this one considering that drying yourself, (that is removing water from your skin by absorbing it), is the primary function of a bath towel. Other than the fact that this towel doesn't do that at all well, it feels very soft and looks good. The Boll and Branch towels I have bought from Nordstrom are superior. If you want a towel that works, don't buy this one.
TuckerSmyth
Size purchased:
Bath Towel
Color:
Grey Griffin
10found this helpful
Feb 2, 2025

Same name for towel but lower quality

I had bought a large set of these towels for my main bathroom about three years ago and they are still wonderful. I recently bought a set of three for a spare bathroom in a different color. They were packaged differently one towel is the same quality as the older towels that I own. thick, soft and wonderful. The rest of the set was highly inferior. I am really disappointed and will not buy these towels again as they are not inexpensive. If Nordstrom is going to downgrade the quality so noticeably, they should also be reducing the price. So, if you are counting on these to be the same quality is ones you bought two or three years ago you will be very disappointed.
JeannieMag
Size purchased:
Bath Towel
8found this helpful
Sept 11, 2025

Discolored after just 3 uses

These towels are so disappointing. I bought a set of dark gray and beige towels during the Anniversary sale and was so exciting to finally replace my Costco towels of 10 years. However, after just a few uses, one of the gray towels discolored badly. I had not changed anything in my showering regiment and I use the free and clear detergents in my wash. So I bought another one to replace it. That one discolored too. Then, as I was just folding the new beige towels, I noticed those discolored as well. Seriously? I paid quite a bit for these and the set is now ruined. Not once in the 10 years I had my Costco towels did those discolor. I feel like I’ve been duped. Not happy at all.
Verified purchase
DianaAT
Size purchased:
Bath Towel
7found this helpful
Dec 10, 2024

Organic Hydrocotton Bath Towel

Very nice towels. It is a lot of money to spend on towels but they are much better than the cheaper versions you might find at Walmart or Target. They even have quality control inspection stickers on each towel label.
Verified purchase
jjdown
2found this helpful