What it is: This purple shampoo cleanses, tones and repairs while keeping hair hydrated from roots to ends.
Who it's for: All hair types.
What it does: This highly-concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use. Suited for all blonde, lightened and grey hair—natural or stylist-created, root-to-tip or balayage—this non-drying formula can be rotated into any hair maintenance routine as needed for your best blonde yet.
How to use: Apply to wet hair. Lather fully and let process 1 to 3 minutes. Rinse. For more intense toning, leave on hair up to 5 minutes.
- 8.5 oz.
- Paraben-free; phthalate-free; sulfate-free; nut-free; phosphate-free; gluten-free; DEA-free; aldehyde-free; formaldehyde-free
- Made in the USA
- Item #6777700
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730)
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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