Highlights
- Cruelty-free
- Vegan
- Anti-frizz
Details & care
What it is: A silicone-free shampoo formulated to instantly smooth frizz, add shine and moisturize dry hair without adding build-up or weight.
Who it's for: Ideal for all hair types, especially dry, dull hair and those dealing with frizz.
What it does: The shampoo provides decadent hydration for silkier strands thanks to aloe leaf juice and fortifying amino acids. Your hair will feel softer and healthier with every rinse. It instantly locks in moisture, leaving strands more manageable and easier to comb through.
Key ingredients:
- Aloe leaf juice: helps to richly hydrate your hair and scalp
- Panthenol: vitamin B5 helps fortify hair to restore shine and lustre
- Camellia seed oil: a rich source of antioxidants and essential fatty acids that help provide moisture and shine
- Hemisqualane: helps improve hair health and strength instantly and over time
- Paraben-free; sulfate-free; silicone-free
- Cruelty-free
- Vegan
- Made in the USA
- Item #10837599
Ingredients
Water/Aqua/Eau, Aloe Barbadensis Leaf Juice, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Hydroxysultaine, Lauryl Glucoside, Glyceryl Stearate SE, Coco-Glucoside, Hydrogenated Farnesene*, Squalane, Glycerin, Panthenol, Pyrus Malus (Apple) Fruit Extract, Glyceryl Oleate, Sorbitan Oleate Decylglucoside Crosspolymer, Guar Hydroxypropyltrimonium Chloride, Citrus Reticulata (Tangerine) Peel Oil, Sodium Gluconate, Sodium Levulinate, Sodium Chloride, Potassium Sorbate, Citric Acid *Sugarcane Derived Hemisqualane Fragrance/Parfum: Linalool, Phenethyl Alcohol, Cis-3-Hexenyl Isobutyrate, Benzyl Acetate, Ethyl Benzoate, Ethyl Linalool, Methylbenzyl Acetate, Isobutyl Methyl Tetrahydropyranol, Citral, p-Menthan-7-ol, Hydroxycitronellal, Indolarome, (Z)-3-Hexen-1-yl Methyl Carbonate, Citronellyl Acetate, 5-butyloxolan-2-one, Beta-Damascenone, Geranyl Acetate, Beta-Caryophyllene, Cyclamen Aldehyde, Jasmolactone, Isoeugenol Methyl Ether, 3-Methyl-5-phenylpentanol, Sodium Tetrahydrojasmonate, (Z)-3-Hexenyl 2-hydroxybenzoate, Hexyl Cinnamal, Hexyl Salicylate, Oxacyclohexadecen-2-one, Ethylene Brassylate, 3-Hexenol, (Z)-Hex-3-enyl acetate, 2,6-Dimethyl-5-Heptenal, 2,6-Dimethyl-7-Octen-2-ol, Cananga Odorata Flower Oil, 2,4,6-Neocyclocitral, 2-phenylethyl 2-phenylacetate, Allyl Heptanoate, Citronellol, 2-(phenoxy)ethyl 2-methylpropanoate, Geraniol, Allyl Caproate, Methyl Decenol, 2-t-Butylcyclohexyl Acetate, Dimethyl Phenethyl Acetate, Calone, Tricyclodecenyl Propionate, Jasmacyclene, P-cymene, Isopropylphenylbutanal, muget, Methylenedioxyphenyl Methylpropanal, cis-Jasmone, Centella Asiatica Extract , Vernaldehyde, Benzyl Salicylate, Trimethylbenzenepropanol, Nectaryl, Heliotropine, 1-(2-Ter-Butyl cyclohexyloxy)-2-butanol, Amber Naphthofuran, Pentadecalactone, Tetramethyl Acetyloctahydronaphthalenes, Heptamethyl Decahydroindenofuran, Veramoss, Isopropyl Myristate
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
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Most helpful positive review
Mar 21, 2026
Amazing
The JVN Nurture Hydrating Shampoo has been such a pleasant surprise and a really lovely addition to my haircare routine. From the first wash, it felt incredibly gentle yet effective—cleansing my hair without stripping away its natural moisture, which is something I’m always mindful of.
As someone with Afro-Caribbean hair, hydration is everything, and this shampoo truly delivers. It leaves my hair feeling soft, nourished, and refreshed rather than dry or tangled. I’ve noticed that my hair is much easier to manage after washing, and it sets a really good foundation for the rest of my routine.
What I especially appreciate is how lightweight it feels while still being deeply moisturising. My scalp feels clean and balanced, and my hair retains its natural texture and movement. It doesn’t leave any heavy residue, just a clean, healthy feel that lasts.
Over time, I’ve seen a noticeable improvement in how my hair looks and feels—more shine, less dryness, and overall healthier strands. It’s clear that this shampoo is designed with care and quality ingredients.
If you’re looking for a hydrating shampoo that works beautifully on textured hair without compromising moisture, this is definitely one to try. It’s become a staple for me and something I’ll keep reaching for.
Nikk lgh
Reposted from spacenk.com
Most helpful critical review
Jan 21, 2026
Repulsive scent, great product
Love the product yet now has a repulsive scent. Seems it’s changed for the 3rd time. Sad I can’t use it anymore! Please change it back to the original.
Jazz Cats
Verified purchase
Reposted from JVNhair
5 stars
45%
4 stars
14%
3 stars
16%
2 stars
9%
1 star
16%
Pros:
Cons:
Sort by Most Helpful
Size
Catlover5
Reposted from spacenk.com
Apr 1, 2026
Nice shampoo
I received a generous sized sample of this shampoo and used it with the mask. I lathered, rinsed and repeated, and was impressed by how much it ‘foamed’ up. My hair felt nice and clean afterwards and no build up. I would consider buying a full sized bottle.
EllieCee1988
Reposted from spacenk.com
Mar 24, 2026
Nice shampoo
I received a sample of this in an order and I enjoyed it so much I purchased a full size (on sale). I would say that now that I've finished it I wouldn't rush to buy it again. It's nice enough but nothing too special. Lasts a decent amount of time though.
Em
Reposted from JVNhair
Verified purchase
Mar 22, 2026
Love the products but…
I absolutely love the products I’ve been using from JVN. My only complaint is I keep receiving my shampoo and conditioner bottles-and the pump is defective. It’s super frustrating
Nikk lgh
Reposted from spacenk.com
Mar 21, 2026
Amazing
The JVN Nurture Hydrating Shampoo has been such a pleasant surprise and a really lovely addition to my haircare routine. From the first wash, it felt incredibly gentle yet effective—cleansing my hair without stripping away its natural moisture, which is something I’m always mindful of.
As someone with Afro-Caribbean hair, hydration is everything, and this shampoo truly delivers. It leaves my hair feeling soft, nourished, and refreshed rather than dry or tangled. I’ve noticed that my hair is much easier to manage after washing, and it sets a really good foundation for the rest of my routine.
What I especially appreciate is how lightweight it feels while still being deeply moisturising. My scalp feels clean and balanced, and my hair retains its natural texture and movement. It doesn’t leave any heavy residue, just a clean, healthy feel that lasts.
Over time, I’ve seen a noticeable improvement in how my hair looks and feels—more shine, less dryness, and overall healthier strands. It’s clear that this shampoo is designed with care and quality ingredients.
If you’re looking for a hydrating shampoo that works beautifully on textured hair without compromising moisture, this is definitely one to try. It’s become a staple for me and something I’ll keep reaching for.
Momo123
Reposted from spacenk.com
Mar 14, 2026
Good shampoo
I have used this and the conditioner for about 2 years and quite like it though I understand when people say its not special. I interchange with other shampoos which is why it lasts so long. But JVN is a great brand with great ethics and I would be happy to repurchase
Celeste
Reposted from JVNhair
Verified purchase
Mar 2, 2026
My fave!
I've been using this for years and will never use anything else again! It is the best for my fine super curly hair!
